“Businesses do not take Brands and Branding seriously probably because of a lack of understanding by Senior Managers of what branding is, and also ignorance of the value branding will add to shareholder investments”– Rita Clifton (Author, Brands and Branding)

Employing proper business branding strategies could spell the success for your business. Although it might be an intangible aspect of your business, it is basically what convinces people to buy or avail of your products or services. And when you garner enough sales, then only can your business thrive.


A brand is not just a logo or a name; it represents your business identity. Therefore, it is a crucial part of the start-up process for any business. Branding strategies are employed to provide the fundamental steps and recognize the valuable tools that will help create a strong business brand. In general terms, a strong brand is one that people recognize and believe to deliver good quality. Have you ever found yourself at the grocery choosing one product over the other because it is the more recognized or trusted brand?

It is therefore a branding strategy’s objective to recognize what could turn your business into a trusted brand name. How can you make people trust your brand and its reputation? What should you do to communicate the objective and mission of your company? What is the message you are trying to send out to produce loyal customers? A sound business branding strategy will aim to find answers to these questions before you can establish a brand for your company that would excel in the market.

Since branding is not merely about the visual / verbal aesthetics, then the onus lies on an enterprise to utilize effective strategies that will create its unique identity in the market. According to Rita Clifton, below are the 4 fundamental analyses that must be carried out in a branding process:

Step 1: Define your company and product / service offerings- Essentially, this is the first step every business owner must take even before introducing the enterprise to the market. A good approach is to create a high-level (one sentence) description of the enterprise.

Step 2: Identify competitive advantage- Why and how are you different from your competitors?

Step 3: Organize products, services and corporate operations to deliver the competitive advantage- How can you leverage your product / service offerings to achieve your competitive advantage in the market?

Step 4: Use Visual and Verbal Elements to symbolize the difference in the market and lodge it memorably in people’s minds- Now that you have executed steps 1, 2, and 3, create verbal and visual elements such as logo, slogan, stationery (letterhead, envelope, business card, ID card, brochure / infographics), website / blog, that will represent your enterprise in the market. This step can either make or mar the entire branding process, hence, the need to leave it in the hands of professionals who can deliver state of the art designs and concepts that will give your enterprise desired visibility and reputation in the market and this is what Afridext “Rocketize My Brand”offers!

Afridext is an online marketplace where you can buy and sell graphic designs relevant to the African market at preferred prices. The “Rocketize My Brand” campaign has been designed for SMEs that are interested in corporate branding, particularly, the creation of visual and verbal elements necessary for unique corporate identity in the market.

So whether you are a start-up or your enterprise has been in the market for a while and you are considering creating, improving or changing your identity, then this promotional offer is meant for you. In order to aid your decision making process, below are 6 reasons why you should subscribe to this branding campaign on Afridext:

Our graphic designers understand the true definition of corporate branding: we can help you create a unique, defensible and profitable identity for your brand in the minds of people as opposed to treating it as a cosmetic / aesthetic exercise producing only a superficial effect and without any real interpretation of your service offerings. We even offer additional free consultation services to SMEs that are willing to discuss with our experts on corporate branding
Unlimited access to Nigerian graphic designers who have deep understanding of the Nigerian corporate climate and trends
Affordability: the campaign has three packages / bundles out of which you can choose from depending on your financial capability and corporate needs. Similarly, we are fully indigenous and you do not have to worry about FOREX
Unique Customer Service Experience: We are committed to satisfying your needs, thus, be sure that we will treat every feedback promptly and diligently
Prompt Service Delivery: We guarantee that you will receive the final outcome of your branding process within 24 hours
100% Money back guarantee: Though, we are committed to satisfying you by providing designs that will aid the fast growth of your brand, we will not hesitate to refund you if such need arises

Keep in my mind that since we are mostly concerned about the growth of your enterprise, whatever success you record by participating in this branding campaign is our success.

What are you waiting for? To learn more about this offer or to begin branding, kindly visit https://www.afridext.com/pricing.html or send us an email at support@afridext.com.

Call or Whatsapp: 08130785756