Growing up in Myanmar in the 70s, May Myat Mon Win dreamt of a day 'when our country could be like our neighbours' in South-east Asia, 'We just didn’t know how long it would take,' she said.


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Today, as the chairperson of the Myanmar Tourism Marketing Committee (MTMC), she sees that the dream is within sight but “the journey has just begun, we gave to work hard” – work in terms of building up tourism arrivals to the country which once housed South-east Asia’s busiest airport in the 60s and developing its tourism infrastructure to cater to growing demand to visit this once-closed destination.

“We were like the sleeping beauty of Asia, waiting for the prince to wake us up,” laughed May, who became Myanmar’s first female general manager of a five star hotel when she took on the reins at Chatrium Hotel Royal Lake Yangon in 2014. “Now we have a lot of catching up to do.”

May was heading the first Myanmar B2B roadshow in Singapore to mark the 30-day visa free exemption for Singaporeans as well as the launch of new flights to Singapore by state-owned Myanmar National Airways.

“This will help stimulate last minute travel,” she said. “Today, people like to make last minute plans and it’s about instant decisions, instant booking – you have to be there at the point of where the customer is.”

Mobile’s leading the change

Myanmar is a good example of a country that’s leapfrogged to mobile. Mobile penetration is at nearly 50% and “people’s first experience of the Internet is via mobile and probably Facebook”, she laughed. “In the last few years, we have seen a lot of changes – before, we couldn’t even get Internet, now we’ve got a fourth telco, we have e-banking and car-on-demand services like Oway Ride.

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