Conceptual, minimalist, ironic, unconventional. Fashion project "The Future of Normcore" curated by Dutch designer Christian Heikoop uses intelligence and wit to explore the "Normcore" fashion trend, where people consciously choose not to stand out in a crowd, but on the contrary blend in with it.http://www.tuchmobile.com

Mixing fashion and design, Heikoop presents outfits meant to silently camouflage with the background. Neutral colors, rounded shapes, never an excess, never a shrill note. The creative, who graduated from Eindhoven's Design Academy, creates an altogether new aesthetic.