With over 100 million active users and 400 million snaps per day, the social media platform is one of the fastest-growing social networks in the world, and even though it caters mainly to a younger demographic (18 -34yrs), it is becoming an essential part of global marketing strategies.
http://completegoodnews.com/2017/01/04/top-tips-for-brand-building-and-business-marketing-snapchat/