Once upon a time, the life of a brand’s Social Media manager was generally routine: create content calendar, design cool banners, schedule on Hootsuite/Tweetdeck, moderate comments, respond to inquiries, go to sleep. Ease or difficulty depended on the brand’s product/service and/or who the TA was. But overall, social media management was pretty monotonous stuff.

Now, everything has changed. Brands now understand how important social media is and how it affects their reputation, perception, overhead and ultimately sales. Brands now know that the usual routine posts that scream ‘patronize us’ would not do much for them anymore, so those that are ‘smart’ are employing the services of highly skilled individuals and digital agencies to manage their online strategy. These professionals are tasked with ensuring their brands are heard, above the fray. To be seen/heard in the fast-paced world of Social Media, one has to be very creative, witty, fast and sometimes unconventional.

From remarkable campaigns to leveraging on trending events, the 12 Nigerian brands that were exceptional on Social Media in 2016 are Coca Cola, MTN, Access Bank, EFCC, GTBank, Airtel, Cowbell, etc.

See full list and why/how they were selected here - https://lists.ng/12-nigerian-brands-that-were-exceptional-social-media-2016/


Via Linda Ikeji - www.lindaikejisblog.com/2017/01/access-bank-coca-cola-and-10-others.html

Excellent list op, Here's another article I read that shows why you need social media to be part of your marketing strategy, https://wsiaxon.com/social-ads-2017-marketing-strategy/