@sjkeri.>>>>> this is for you

sony are losing it criusly. their selling skill is getting weaker by the day. as a devout sony fan im very disappointed.

The Article Through Google Translate - Read If You Dare

From the Playstation Network to 3D!Yesterday Sony Corporationhas called a press conference to outline its new global marketing strategies that will lead a march to mark the Japanese introduction of technology in the most remarkable and innovative.In particular we want to dwell on the attention would be on the Playstation peripherals, because I was beaten by the press reports that distort the meaning expressed by the boss of the label.Sony Computer Entertainment's next goal is to increase the versatility of content to all users of the PlayStation Network.This means that the PSN ID tag will be the key to a range of services that will not only be those already present or those not accessible directly but will be the only reference for the user.A single connection for joining the new way of viewing entertainment second SCE.In that regard will be made accessible services that are currently already under way only in certain geographic areas (NDR Playstation Video Netwrok, some areas of HOME, Netflix)to treat people with the same and uses.Some of these, we must remember, is a fee (NDR Qorei)and to facilitate a minor economic impact will be prompted to subscribe to a subscription just to avoid the frequent use of these services on demand portfolio affects the end user.The basic services including the online gaming remain free.Within the first months of 2010 Playstation Network Video will be available from all European countries with the ability to purchase or rent movies, TV series, both in SD and HD.The only drawback is that this content must be fully downloaded.Currently, the service was launched on November 19, 2009 for European countries like the United Kingdom, Germany, France and Spain.The technology 3D is a very important paper and SONY bit much on it explicitly state that already immediately begin a campaign to increase the imaging devices in three dimensions (such as camcorders, cameras, etc.). And in addition will be introduced to the market first TV capable of providing this new technology.Finally Playstation 3 will be constantly updated to keep pace with these technological advances, of which it is hoped that by 2011 will be the first titles in 3D.In summary, the highlights of Sony Corporate are:- Objectives of return consistent with the basic hardware companies (TV, games and digital images)- Provide users with a new hardware for innovative experiences of integration, software and services- Reach new customers and develop new geographic markets- Increasing the focus of Sony for environmentally conscious products and processesHere is a gallery of images taken from the presentationHere's the official press release:Under the leadership of its new executive management team established in April 2009, Sony Corporation (Sony) has reformed its organizational structure in order to bolster profitability and transform its operations, with the aim of accelerating innovation and growth and optimizing business processes, particularly Within its networked electronics and service businesses.As a result, approximately 80% of Sony's targeted 330 billion yen of group-wide cost reductions for the current fiscal year ending March 31, 2010 compared to the previous fiscal year have been achieved in the first half of the current fiscal year.Furthermore, Sony is now positioned to launch a succession of competitive products from the end of this calendar year and into 2010. In order to permit further growth and continue to enhance profitability, Sony is implementing additional measures centering transformation on the following four initiatives:- Target consistent profitability in core businesses hardware (TV, game and digital imaging)- Provide new user experiences integrating innovative hardware, software and services- Reach out to new customers and develop new geographic markets- Increase Sony's focus on environmentally conscious products and processesThrough these measures, Sony targets an annual 5% operating income margin and a 10% return on equity by the end of the fiscal year ending March 31, 2013.Details of these initiatives are as follows:Target consistent profitability in core businesses hardware (TV, game and digital imaging)Regain the leading market position in the LCD TV business•Target returning the LCD TV business to profitability in the fiscal year ending March 31, 2011 and achieving a 20% worldwide market share on a unit basis in the fiscal year ending March 31, 2013.•Create a new revenue model beyond conventional TV business models.- Introduces "Evolving" TV that delivers new applications over the network.- Develop new generation displays using proprietary Sony devices.Strengthen profitability of Game Business•Target returning to profitability in the fiscal year ending March 31, 2011.•Increase revenues by expanding hardware / software sales and enrichment of PlayStation ® Network services.•Improve Profitability in The Game Business by cost reduction and other measures.Maintain leading position as the number one brand in the digital imaging world•Strengthen business through outstanding product differentiation and cost competitiveness based on key devices such as image sensors and imaging engines.Provide new user experiences integrating innovative hardware, software and servicesNetwork-connected products and services•Further expand Sony's networked service business by Utilizing the rapidly growing PlayStation ® Network services (over 33 million registered users account as of November 16, 2009) and by integrating attractive hardware, including new mobile products and other consumer electronics, with networked services.Target annual revenues of 300 billion yen from networked service business by the end of the fiscal year ending March 31, 2013.•Strengthen and expand networked mobile business.- Strengthen collaboration with Sony Ericsson Mobile Communications.- Accelerate rollout of e-book (hardware and content) business.•Expand Sony's lineup of network-connected products.Target installed user base of 350 million units by the end of the fiscal year ending March 31, 2013.Expand 3D product-related businesses in the fiscal year ending March 31, 2011•Engage Sony's group-wide assets from content production to display devices and game to make available a wide variety of attractive content and hardware, and drive the creation of new 3D markets.•Launch 3D-related products for the home, including TV, Blu-ray Disc TMplayers / recorders and 3D gaming on PlayStation ® 3 in the fiscal year ending March 31, 2011.•Provide solutions for 3D content production, distribution and theatrical projection to lead the field in broadcast and professional businesses.•Target revenue from 3D-related products of more than 1 trillion yen (excluding content) in the fiscal year ending March 31, 2013.Growth strategies for lithium-ion battery business•Secure high profitability in existing businesses.•Analyze possible entry into new business domains (storage / e-vehicle battery).Reach out to new customers and develop new geographic markets•Strengthen direct marketing strategies.•Promote Sony Group's unified brand message "make.believe" globally.•Continue to invest in emerging markets, including the BRIC countries, to develop new customer bases.Increase Sony's focus on environmentally conscious products and processes•Target 30% absolute reduction in greenhouse gas emissions from Sony Group sites in CO 2emissions by the end of the fiscal year ending March 31, 2016, compared to the level of the fiscal year ended March 31, 2016, compared to the level of the fiscal year ended March 31, 2001 *.•Target 30% reduction of power consumption per product by the end of the fiscal year ending March 31, 2016, compared to the level of the fiscal year ended March 31, 2009 *.•Target zero environmental footprint throughout the lifecycle of Sony's products and business activities as long-term goal.*Sony has been a member of the WWF Climate Savers Program since 2006, organized by WWF International to mobilize companies to cut greenhouse gas emissions.The above targets were reviewed and approved by the WWF as a renewal of the present Climate Savers Program commitments.

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