Bounce rate is a reflection of how your website serve the expectation o your visitors. When people leave your website without moving on to another page it indicates that they did not get what they were looking for or the information they got on your website did not satisfy their needs. Google have a way of measuring this trend and the higher it becomes, the more likely it is that your website is not serving useful content to visitors. With Google's greater focus on user experience, you are not likely to get higher raning because your wwebsite quality will be affected by your highbounce rate.

Here is a suggested practical advice for how you can improve your bounce rate. Not all of these suggestions will be relevant for every website, but by doing all, you can learn how to lower your bounce rate which will contribute emensely towards increasing the overall success of your site. You will need to focus on these critical elements to lower your bounce rate:

Page content – Quality page content is relevant to lower your website bounce rate. The emphasis is on quality content. The key question is whether the content provide real value. Does it entice the visitor to read on and explore the site more deeply? Is the information fresh and current? Does the page content follow naturally from the headlines? If your page content does not successfully address the needs or wants of your visitors, they will likely close the page or use the browser’s back button instead of sticking around to read more of what you’ve got.

Design and usability – May be your content is great, but it’s wrapped in a design that turns users off users or may be the site is just too hard to use. The “user experience” (UX) of a site is a huge factor in encouraging visitors to stick around and spend more time clicking around your site.Just bear in mind that your website design will influence visits and rankings for your website.

Calls to action – This is an important subset of design/usability: Your pages should be designed to make it clear to visitors where they should click next: a button to perform a particular action, a link to another relevant page, a form to fill in or any other action that you want visitors to perform. If your calls to actions are weak, uninteresting or difficult to spot, visitors may not be well led to proceed deeper into your site.

Ad messaging/keywords – If you’re paying for ads to direct traffic to your site, it’s really important that the messages being conveyed by your ads, and the keywords you’re bidding on, match the content users will find after clicking an ad. Many users are already somewhat wary of ads, but will click them when they appear to be very relevant.

Mobile-friendly pages – Your website should display wlell on both mobile devices and destop computers. A large percentage of your visitors today are using their mobile devices to view your website. If your site isn’t good-looking and easy to navigate on small screens, many of those users will just not go beyond the landing page and that will increase your bounce rate

Page load speed – No one enjoy a slow website. If your website loads so slowly, your visitors may even leave the page even before they see the page. Slow-loading pages (generally considered as those that take more than two seconds to appear) almost always result in high bounce rates. PageSpeed Insights, can help you know your website speed and also presents specific recommendations for improving load times.

Selfish pop-ups – Make sure that your pop-ups are functional and deliver the user some sort of value.

External links – It is a good idea for you to provide links to other websites of relevance to your audience, but if many visitors are clicking on those links, you’re directly increasing your bounce rates. Since your goal is probably to keep your visitors clicking around your site more, consider very carefully how much external lins you should be including on your entry pages.

Broken links – If your site contains broken links, visitors might be trying to read additional pages, but are unable to because links they click lead nowhere! For this reason (and other important ones), it is important to regularly scan your site and make sure that all links are working properly.