Setting up a business blog page on your website is as simple as ABC. All other things that make it seem complex are modifications which are usually not necessary.

Functionalities such as scrolling text and pop up bars sometimes require some bit of coding that you are probably not familair with. So you do not have to worry about these modifications. All you need is just a blog page to show your target audience that you know your bit about the product or service your business offers.

Getting started
There are several platforms on which you can blog. We have Medium, LinkedIn Pulse, Tumblr, Nairaland, etc. However, it is more advisable to blog from your own website, and republish your content on the aforementioned platforms.

To blog on any of the platforms mentioned above, you need to visit the websites, create an account in your business name, set up your profile (add description, your website url, and social media handles) follow your interests and start writing. Each of these platforms have specific rules and regulations, ensure you read and follow them to avoid being penalised for breaching any of the rules.

To blog on your own website if you have one already, follow the steps in this post (https://www.shoutmeloud.com/how-to-make-a-blog-in-your-website.html). You will learn how to design your blog to attract the right audience and publish contents that are search engine optimised.

To set up only a blog page (if you do not have a business website but just want to publish contents about your business/industry on the internet) you can use Blogger or WordPress and you do not have to spend any money to get started. There are several tutorials online that can help you succeed in blogging and the overall management of your website on these two platforms. However, bear in mind that it is more business wise to pay for at least a domain name if you want to occupy a more competitive advantageous position on the internet.

Read post on website to get links to download free blogging resources from HubSpot

https://excellaid.com.ng/business-blogging-series-how-to-setup-a-business-blog-page/