Considering social media networks, Linkedin is the 3rd most popular social media network in terms of audience size, millions of people across the world connect and engage in real time with professionals, employer and employee i.e most people found on Linkedin networks are CEO's, Entrepreneurs, business men and women, Excutive Directors, Managing Director, Doctors, group heads etc.
Like every other social networks, linkedin allow you to share, comment and like other comment posted by professionals which you are connected to you.

There two ways you can post on linkedin to generate traffic and engagement

one is to drop a post where you have "share an article,photo or update" to just like facebook and twiiter and

the other is to "write an article" which is very powerful and it enable you to write long post just in form of a writing for a blog.

article

To gain success to make your post spur dialogue, nurture relationships, create solid interest for your business and grow your business further you need to follow this simple steps

STEP 1 - Do your research
perform keyword research on the topics you want to write about using keyword research tool www.googleeasysearch.com. This will tell you how many more people are researching on the keywords you are writing about for example if you are a graphic designer and you want to talk about your fashion design, type the phrases or keywords to see if there are enough people checking for this phrases or keywords on a month, daily basis.

STEP 2 - Know your audience
When posting always have your customer audience in mind and make sure the topic you will discuss in your Linkedin post solves problems they may have or offer valuable insight on topics they would be interested in.

STEP 3 - Have a goal
your primary goal posting on blogs or social networks is to draw traffic to your website, increase our newsletter database, position you as an industry guru etc and sure that your post geared to your goal for example create links that will lead your reads to your landing pages.

STEP 4 - Make your post easy to read
Dont not include big grammers in your post ensure that layman can easily read and understand what you want pass through to your audience, also include video links and images and make your headlines or title unique by using H1, H2

STEP 5 - Optimise your post for search
for google to include your post in search results always add keywords, include the keywords in titles, tag sections and body section of your post.

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