At the creation of the first blog in 1994 it was just used as an online alternative to the normal diary and was mostly limited to same. But as time progressed, the use for blogging started to expand from just sharing one’s life experiences online to other facets of life.

Internet penetration rate as at 2016 in Nigeria was at 46.1%. That means that, 86,219,965 of Nigerians had access to the internet that year via smart phones or PCs. Blog reach also expanded rapidly such that one of the most popular blogs in Nigeria has a daily reach of over 2 million.

It is not too difficult to deduce the number of Nigerians that read individual blogs daily, but there are no records yet to ascertain the number of Nigerians that do so on a general note.

Though there are no exact record on the number of Nigerians who read blogs, the huge patronage of blogs such as LindaIkeji and Bellanaija goes to show that blogging thrives in our clime and could be incorporated into the marketing strategy of your business.

These are 5 reasons why your business needs a blog... Read More http://www.res-qdigital.com/5-reasons-business-needs-blog/