I know. You just finished your product or program and you can't wait to start selling it. In fact, if you could, you'd start selling it yesterday!

And it's agonizing waiting to launch your product. You want to be making money NOW, not waiting for weeks or months before you actually see any income. Plus you want to get it into the hands of your ideal clients, they NEED what you're selling. So who has time to sit around waiting to promote? Just get a sales letter up and start selling it, right?

Okay here's the thing. There's a reason why product launches work and there's a reason why you reach more people (and make more money) if you control yourself and do it right.

What's that reason? Urgency.

You see, probably the biggest reason why your ideal clients decide not to buy is lack of urgency. They may like the product, they may know they need it, they may like YOU. And I bet they even INTEND to buy -- just not right now. Right now they have a million other things going on and a bunch of other things they're spending money on but in a few months or a year they will have the time or money to "finally" invest.

Well, we all know how that works out.

The more time and energy you spend building up buzz for your product, the more you'll start creating that urgency. And the more you've built that urgency into your ideal clients' minds, the more likely they'll buy (and USE) your product, thus getting the results they want.

So it's a win-win. You win because you get your product into the world while being paid handsomely for it, and your ideal clients win because they get the help they need to solve their problem.

So how much time should you allow for a product launch?

read the full article on www.edgemasters..com

Good info.