Building business in Africa mostly Nigeria is one of the most challenging things to do, A country where the most or valuable employer of labor is Government, the structure and people you meet or come across as you try to build or live your dream have a way of helping you fail in your business.

This is because we live in a self oriented society, every one think of self, no wonder they say it is the survival of the fittest,

Country where the big, the known brands swallows the small, no one cares about what you know and what you have to offer, we are not impactful society, rather we are achievement society, everyone is on a race to build up things not to build up people for posterity sake.

They will tell you to do everything you can to build your brand even if you have nothing to offer, they will come to your door steps, because what they are so much interested in is what to gain, killing new innovation, poising the mind of the populaces to so much believe in the so called brands, 85% of our purchase is on brand not on content.
read more http://beadysworld.tv/2017/03/10/beadysworld-five-years-on-screen/