A good Email marketing campaign can be the cost-effective solution that gives your business the power to reach your customers in a place most people visit every day — their inbox. Email marketing is a great way to reach your customers where they are without spending a lot of money. But it's a big responsibility, too—people don't give their email addresses to just anyone. Many people believe that the growing use of social media altered the role of email as a powerful marketing tool but this is far from truth. In a research recently done by a marketing magazine, eMarketer, it was observed that email is almost 40 times more effective than Facebook and Twitter combined in helping a business acquire new customers.

Deciding where to invest marketing dollars is not a decision small businesses take lightly. You know you need to attract new customers and keep existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the expected results.

Here are five tips to keep in mind for a cost effective email marketing campaign
READ MORE AT : h[url]ttp://edubridge.com.ng/blog/entry/5-proven-tips-on-a-cost-effective-email-marketing-campaign[/url]
source: edubridge.com.ng