Instinct Wave Group Ltd, a consulting firm has released its pioneering report on the performance of Nigerian government’s agencies and parastatals on the social media which showed poor grasp by state governments and ministries, departments and agencies (MDAs) despite huge budget allocations.

The report titled ‘Nigeria Public Sector Social Media Report’ drew conclusion on the amount of followers and likes they have on their Twitter accounts, Facebook pages, Instagram followership, YouTube subscribers, existing LinkedIn accounts for staff and how often they share relevant service information to the Nigerian public, likewise their feedback mechanism.

According to the study, Independence National Electoral Commission (INEC) is the most visible government agency in Nigeria on the social media platforms. The agency has Twitter: 726,000 Followers, Facebook: 266, 151 Likes and Instagram: 37, 000 followers.

For engagement and reach engagement level, INEC has Facebook – 60 per cent, Twitter – 85 per cent and Instagram – 30 per cent. Others who follow closely are Nigeria Police Force (NPF) with Twitter: 406,000 followers, Facebook: 510, 661 Likes,Instagram: 2, 836 followers, YouTube: 224 subscribers, LinkedIn: 908 followers.

On engagement level and reach, NPF has Facebook – 70per cent, Twitter – 60 per cent, YouTube – 30 per cent, LinkedIn- five per cent and Instagram – 60 per cent. Federal Road Safety Corps (FRSC) which comes third on the table has Twitter: 203,000 followers,Facebook: 290, 247 Likes,Instagram: 2,626 Followers, LinkedIn: 1,011 Followers. For its engagement level and reach, FRSC has Facebook – 80 per cent, Twitter – 80 per cent, Instagram – 50 per cent and LinkedIn – 20per cent.

The report also implies that the use of social media applications has been averagely accepted in public sector in Nigeria. However, the acceptance, and broader adoption of sophisticated tactics that go beyond information and education paradigm, such as true engagement or networking strategies are still in its infancy.

Despite embracing the use of the social media platforms, the agencies and parastatals in the sector face challenges such as leveraging the energy of a new generation, and use it to drive a new, positive culture that supports high performance, poor engagement, poor capacity building on social media knowledge (SMK), duplication of Social Media platforms and creating a non-business social media platforms.

Others are lack of understanding of generating rightful and engaging content, lack of sharing of best practises with the private sector initiative, lack of new strategies and innovation of social media tools, poor knowledge of engaging and connecting with the right audience, management/analysis of social media accounts and overview of feedbacks.

http://www.kikiotolu.com/2017/03/inec-police-frsc-emerge-top-mdas-on.html

Lalasticlala Mynd44 seun Dominique