You hear some people say social media is not my thing and I don't have to be on social media. Yes! As an individual, you don't have to be on social media but as a business, your online presence is a necessity. An average individual goes to his/her social media platforms at least 10times in a day but no one goes to a store more than once in a day except such individual forgets something at the store. The longer you wait to use social media to market your business, the more you have to lose. There are so many benefits of using social media to market your brand, outlined below are some of them:

1. It increases your brand recognition.
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