Display ads and inbound marketing are not inherently incompatible. In fact, applying inbound marketing principals to your display ad strategy can help maximize your potential to reach and attract more useful and targeted leads.

One best way to create successful display ad campaigns is proper planning and positioning. Positioning in this sense include creating a status impression, an image for your brand in the mind of your target customers. In this article, we'll cover how to define performance metrics for your display ads, set measurable goals, and ultimately analyze successes.

Analyzing Ad Performance and Setting Goals

The following is an excerpt from Display Ads & Inbound Marketing.

The starting point for your first ad campaigns is to ensure that you understand what constitutes success for each advertising, which performance indicators to track, and how to measure your progress in real time. We will begin by examining that.

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