And the winner is… Efe!

That was the announcement made over the weekend on Big Brother Naija, watched by millions of viewers, globally. Behind the backdrop of this announcement, PayPorte logo and insignia stands boldly and proudly. Don’t just get it twisted, PayPorte is a Nigerian firm. The reality show Big Brother Naija (#BBNaija) has come and gone and the winner has been announced, but, it wasn’t a smooth sailing adventure for the organisers and sponsor.

In a country that is highly ‘moralistic’ and religious, criticisms had trailed the BBN show ranging from moral bankruptcy to regulators ineptitude, wastage of money and man hours. One thing that these critics didn’t see is that, Nigerian firms like Heritage Bank, Legend beer and online firm, PayPorte came to the rescue! How would it look like, if the show was shown from South Africa, due to the high cost of operating expenditure in Nigeria as the organisers argued?

Mr. Bassey Eyo, CEO, PayPorte Global Systems, explains his company’s sponsorship thus: “As a brand, PayPorte believes in bringing out the creativity and talents that abound in Nigerians, so, the Big Brother Nigeria platform is an opportunity for these talented Nigerians to harness their talents and make it a reality”. As a Nigerian owned company, part of our Corporate Social Responsibility is to enhance people’s lives and give them reasons to believe in themselves”.

read more on https://itedgenews.ng/2017/04/11/big-brother-naija-how-payporte-ported-into-global-reckoning/

I like smart business moves.

Except that Bassey Eyo almost made us believe he was porking Tboss