Who doesn’t shop online now,it is so much easier for us and although it pack higher fee, it is still a better way. But why do I prefer Jumia over Konga. The only reason I love Konga is because I knew it first over the latter Jumia.

The key word you should watch out for here is innovation and I will try to explain why Jumia has it.

Jumia knows how to run a long term business cos the introduced sub businesses and they seem to perform great. Take JumiaFood for instance, it is getting to the top of the chat.

Jumia advertises at all section which explains why they have a higher alexa rating than Konga. The marketers fo a solid job advertising this online mall.

Jumia has also perfected the art of collaboration. If you didn’t notice, it now has international market in which good from the USA can be shopped direct from Nigeria.

And that is the real definition of innovation.

OK