BBNaija winner, Efe Ejeba has signed a recording deal with Davido’s label, DMW.

Reports claim that Efe was offered the deal in Johannesburg, South Africa following his win at the reality TV show.

According to a spokesperson for DMW, “Efe is loved by all, the people love him and that’s why he won.

Asides supporting him to win Big Brother Naija, we decided to support him further with a music deal.

Based on logistics, we know he’ll go places but we believe Davido Music Worldwide will be a grand opportunity for him.”

READ FROM SOURCE: http://lackeynet.mobie.in/Entertainment/?fid=Davido_Signs_Big_Brother_Naija_Winner_Efe_To_His_Record_Label

Thinking that because he won the show, he will automatically be a success musically, is DMW's mistake.
Yes the buzz is all around him at the moment, but turning this as a musical hit, is a complete different matter.
Good luck to DMW