LinkedIn isn’t just for professionals and job seekers, it is the best marketplace for Business-to-Business (B2B) sales transactions. Even though millions of professionals use LinkedIn every day to grow their networks and careers, you can also use LinkedIn to grow your business.

As of 2016, LinkedIn has over 433 million users with about 40 percent daily active users. With this level of professional engagement, LinkedIn is a social network your business cannot afford to ignore.

In this post, I will be sharing three(3) great tips on how Nigerian business owners can leverage on LinkedIn’s audience for growth and sales lead. This tips have proved to work-overs years and are still very much effective and applicable to Nigeria businesses.

Continue reading: https://invoice.ng/blog/linkedin-marketing-for-small-businesses-nigeria/[

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To be a successful entrepreneur, you consistently have to give your best. That’s why so many are drawn to become one in the first place. However, when your success feels like it is at the mercy of your customers, competitors, and the markets, it can feel at times like your best doesn’t make a difference.

The reality, however, couldn’t be further from the truth. While outside influences need to be addressed, if you fixate on them, you’ll undermine your effectiveness.