Every business plan must include branding strategy in addition to other parts. It is a documented plan of how you will apply your brand strategically throughout the company over time.
A good branding strategy lists the one or two most important elements of your product or service, describes your company’s ultimate purpose in the world and defines your target customer. The result is a blueprint for what’s most important to your company and your customer.
Many startups have the notion that creating a branding strategy is a big deal and very ambiguous or complicated , but that is not true.

Here’s how you do it:
Read here http://naijaentrepreneur.com/2017/03/18/how-to-build-a-winning-brand-strategy/