Many times as entrepreneur, you wrongly measure yourself by industry standards .This is absolutely wrong. Let me tell you categorically that there is nothing like INDUSTRY STANDARDS, what only exists are the standards you set for yourself and your business. The fact that other companies are doing things the same way does not mean you should follow their steps, rather create a solution that is “abnormal” as often described by people who are used to industry rules.
Before the existence of Starbucks, nobody knew that ordinary coffee could be sold in such price and pride until starbuck’s owner found a way of providing such ordinary services in an extraordinary way. Some entrepreneurs make mistakes of focusing on what they are selling rather than shifting their attention to HOW they sell what they sell because the HOW always wins rather than WHAT .This cut across every facets of business either services, sales, consulting, engineering,technology etc.The HOW rather than WHAT is what sets you apart from others.Read more http://naijaentrepreneur.com/2017/03/16/to-create-a-niche-for-your-business-unfollow-rulescreate-your-standards/