Now people, I been silently watching the evolution of something that strikes me as a price war from two e-commerce brands [Jumia and Kilimall] in Nigeria since the beginning of the Mobile Week. I’ll like you all to see this and confirm my doubts.

It all started on Monday 24th of April. After the much publicized Mobile Week, I had planned to leverage the promo to purchase a choice smartphone for myself and my wife. As usual, I decided to do a cross-platform price comparison before making the actual purchase.
On my way to the office in the morning, I checked the price of Infinix Hot 4 LITE on Jumia, it was N37,880. A few minutes later, I decided to compare price on Kilimall too and the Kilimall price was N35,000.

I was surprised, imagine the price margin. So, I thought I will quickly make the purchase on Kilimall when I get to the office. When I got to the office at 8:00 am, I got on the laptop and quickly decide to buy before the price go up. You know how these things are.
Because I am a frequent shopper on Jumia, I decided to confirm again on Jumia before buying the Hot 4 Lite from Kilimall. You wouldn’t believe it. Jumia lowered their price for the Infinix Hot 4 LITE too! It is now N33,500.

Being a truly Igbo man that I am, I thought Kilimall may just have lowered theirs too. Lo, and behold. They did. The same Hot 4 Lite was now N32,500!

I quickly made the purchase oo, before they change their mind and take the price up again. That was how the perceived price way between Kilimall and Jumia favoured me to make a purchase of the Infinix Hot 4 Lite for N32,500 from Kilimall ooo.

Interesting...

I know from my friends that Jumia and Kilimall are always fighting with prices in Kenya, but now seems the war moved to Nigeria as well lol.

really?

may wait & buy

Good for their customers.

This is not true, what kind of war? Jumia for me has the best prices this is just a one-off

finally someone is pushing the likes of jumia and konga to the wall. they have been ripping us off for years. am loving this kilimall guys. got a powerbank from them at a ridiculous price. i surely will be going back to shop from them.

am going to have a try No risk

Well, I have always known that there is price war between brands in Nigeria such as Konga and Jumia. It is seems Konga is no longer a threat to Jumia and Kilimall is taking over.

pacifistcognito Well, let the see if the price war will continue so i can buy my iPhone 6 plus just like you have benefited too.

Crazy guys , but really good for customers

Flexherbal:
Good for their customers.

Ore999:
Crazy guys , but really good for customers

very true, competition brings down the price and customers become the winners

kokodaboss:
finally someone is pushing the likes of jumia and konga to the wall. they have been ripping us off for years. am loving this kilimall guys. got a powerbank from them at a ridiculous price. i surely will be going back to shop from them.

Pacifistcognito you are right. Its mobile week they should play cat and mouse with prices. I have the gut feeling Kilimall will win in terms of prices because I hear that they always have prices that are hard to believe. Will not be surprised if other players buy from them to fulfill their order and make quick gains as a result of the Kilimall prices, I know I would.

dapspurplerain:
This is not true, what kind of war? Jumia for me has the best prices this is just a one-off

You think it is not true? I have more evidence to back up my claim. Since I noticed the trend, I looked out for the price war again and to my suprise, it happened exactly the same way yesterday for the Tecno Camon CX phone.

in the morning, the Jumia price for Camon CX was N67,400 while Kilimall's price for the same item was N66,000. A while later, Jumia reduced the price to N65,000 and much later the Kilimall price went farther down to N64,500.

Bro, do you think that is a coincidence? I think not.

Good observation now that i have taken a second look but im still rooting for jumia. I'll keep looking and we can conclude later.

Feeling the war!!!!!

pacifistcognito:


You think it is not true? I have more evidence to back up my claim. Since I noticed the trend, I looked out for the price war again and to my suprise, it happened exactly the same way yesterday for the Tecno Camon CX phone.

in the morning, the Jumia price for Camon CX was N67,400 while Kilimall's price for the same item was N66,000. A while later, Jumia reduced the price to N65,000 and much later the Kilimall price went farther down to N64,500.

Bro, do you think that is a coincidence? I think not.

No wahala nau. shebi na for our own good. Make dem continue. I know for sure that Jumia will beat that Kilimall to this price war.

Abi, una don forget say the Rocket Internet $150 Million fund still dey for Jumia pocket?

Very soon now, this Kilimall go soon tire. Shebi na so Yudala, Payporte, Dealdey and the likes do. dem go son weak jare.

Jumia, carry go!!!!!!!!!!!!!

Kokodaboss i share your sentiments my broda. Make this price war continue so i can get the tablet i want at the lowest price. I know the knock down in prices will affect Yudala and Konga too so its all good for the buyers.

Hmmmm. Nice, they should continue the war ooooo. so i can buy my iphone 6 plus at affordable price.... if any of them can slash iphone 6 plus or iphone 6 to 100k . am here waiting

Rolade06:
Hmmmm. Nice, they should continue the war ooooo. so i can buy my iphone 6 plus at affordable price.... if any of them can slash iphone 6 plus or iphone 6 to 100k . am here waiting

Oga, :oeven Apple no fit sell am for that price.[color=#990000][/color]

damn it, super rich!!! Is Kilimall a secret billionaire as well?

apologist:
No wahala nau. shebi na for our own good. Make dem continue. I know for sure that Jumia will beat that Kilimall to this price war.

Abi, una don forget say the Rocket Internet $150 Million fund still dey for Jumia pocket?

Very soon now, this Kilimall go soon tire. Shebi na so Yudala, Payporte, Dealdey and the likes do. dem go son weak jare.

Jumia, carry go!!!!!!!!!!!!!

[quote author=apologist post=55931725]No wahala nau. shebi na for our own good. Make dem continue. I know for sure that Jumia will beat that Kilimall to this price war.

Abi, una don forget say the Rocket Internet $150 Million fund still dey for Jumia pocket?

Very soon now, this Kilimall go soon tire. Shebi na so Yudala, Payporte, Dealdey and the likes do. dem go son weak jare.

Wetin make you feel say Kilimall no fit match jumia? I hear in Kenya Kilimall is the biggest player in the e-commerce industry, they had massive sales the last black friday. They are here to make the competition healthier therefore delivering affordable products. As much as I gbadun jumia I think jumia should go the Kilimall way and reduce their mark up. They even offer brand from abroad at massively low prices. I swear these guys are unique.

Up Kilimall joor.

apologist:


Oga, :oeven Apple no fit sell am for that price.[color=#990000][/color]

na them sha dey slash price.... infinix or tecno will not sell at that price both of them are selling.... abeg if you know anyone working in kilimall to slash there iphone 6 to 130k, and let us see if jumia will slash there price to 120k or 110k and see if i will not go and borrow money to by it and slay with it

From a disinterested angle, I think things like this are needed to break the seemingly monopolistic stance of some brands in the ecommerce sector.

If anyone can come up and ruffle the feathers of a brand that is enjoying partial monopoly, they should.

That goes to say that the items being slashed can be sold conveniently for the new price.

I just wait and watch as things unfold.

apologist:
No wahala nau. shebi na for our own good. Make dem continue. I know for sure that Jumia will beat that Kilimall to this price war.

Abi, una don forget say the Rocket Internet $150 Million fund still dey for Jumia pocket?

Very soon now, this Kilimall go soon tire. Shebi na so Yudala, Payporte, Dealdey and the likes do. dem go son weak jare.

Jumia, carry go!!!!!!!!!!!!!

Jumia carry go ke? I am loving Kilimall already. They have the best prices so far on this mobile week. This post made me check them out. Plus they have amazing fashion items. It is a refreshing change.Goodbye Jumia and Konga . Welcome Kilimall!

Correct.... They should keep slashing oooo. am waiting to buy huawai better specification 4gb 64gb at 50k [color=#000099][/color]

Sounds interesting, but I don't care who's gonna win in this price war, I just care about who has the better price Jumia is a tycoon in Nigeria, but it's really exciting to know that Jumia has another competitor now. The more competitors, the lower price is. So, just fight fight fight !

Ore08:
Correct.... They should keep slashing oooo. am waiting to buy huawai better specification 4gb 64gb at 50k [color=#000099][/color]

4GB 64GB at 50K Haha, I hope so too! I suggest us keep our eyes watching this war, nobody knows what are they going to do to capture this market.

I didn't hear about Kilimall before, and so far, Jumia is still my first choice to shop online. But since the price war has begun, I have another choice now.

loool

nairaland marketing sha.

quite disingenuous. u people don't even rate our intelligence at all

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Ahmed777:
Sounds interesting, but I don't care who's gonna win in this price war, I just care about who has the better price Jumia is a tycoon in Nigeria, but it's really exciting to know that Jumia has another competitor now. The more competitors, the lower price is. So, just fight fight fight !

na real fight o