If you want your content to be discovered faster, then it can be crafted in line with similar content that have won in the past. Using the right strategy from title to copy can increase your chances of getting to the right people.
This tool featured in the #AToolADay series helps you to discover the top trending content when you search with a particular keyword or topic. You can also use it to find influencers who shared the topic on Twitter and reach out to them. Learn about the tool here:

http://sociallynaija.com/smarter-content-trending-topics-buzzsumo/