It's no longer news that Uber now has a stiff competition from Taxify the new entrants into the cab-hailing app industry in Nigeria. Taxify came in all guns blazing by slashing the base price for ordering a taxi to your destination and Uber had no other option but to follow suit by slashing their prices by 40%, sensing the determination of it's rival they have also resorted to aggressive advertising both on audio and visual media especially across Lagos where it has it's largest share of the market.

Personally as a Uber partner who also has an agreement with Taxify (shhh...that's a secret) I have resorted to using only Taxify to contact most of my riders just for one single reason...Taxify only takes 15% commision on your profits while Uber demands a cut-throat 25%!

It has been said that competition is always good for the consumer and I do quite agree because despite the low prices being offered by Taxify there has been a surge especially in the number of customers riding on Taxify since the reduction in price by Uber came to fore. The question on their minds (the customers) would have been, so Uber could actually reduce prices by 40% yet they never did so until a competition came along? Trust Nigerians to teach capitalists a good lesson. I remember vividly not too long ago a similar situation when MTN claimed that per-second billing was not yet possible until Globacom came along offering per-second billing and before you could say 'Jack Robinson!' MTN started offering same!

So who is going to win the battle of the cab-hailing app in Nigeria? Only time would tell but I am certain that with the rate the competition is getting fiercer the average guy would soon be able to hail a taxi for next to nothing...good times ahead.

Yea, competition is good for consumer and healthy for the economy.
Great post Kiu!

Emproxy:
Yea, competition is good for consumer and healthy for the economy.
Great post Kiu!

Thanks Bro!