The shift towards leading more balanced, conscious and healthier lifestyles has completely changed our consumption habits, starting with our food choices to the clothes we wear, and even impacting our alcohol intake.

Now Heineken has joined the movement by launching a zero-alcohol, low-calorie version of their signature lager called Heineken 0.0.

The Dutch company has been working for years to achieve the impossible: a beer that would perfectly replicate the flavor of the original recipe, minus the 5% alcohol degree. As Willem van Waesberghe, Global Craft and Brew Master at Heineken, states in a press release:

“Removing alcohol from regular 5% Heineken would have been easy, but it wouldn’t deliver the best tasting non-alcoholic beer.

Heineken 0.0 is brewed from scratch and has a perfectly balanced taste with refreshing fruity notes and soft malty body.”

Adding to this is the fact that the beer only contains 69 calories.

This move also represents a huge business opportunity for the company, which aims to become the leading global zero-alcohol beer brand in 10 to 15 years. As Reuters reports, Heineken is hoping to tap into this growing market which grew about 5% a year from 2010 to 2015.

The beer was introduced this past weekend at Spanish Grand Prix in Barcelona, and will now go on sale in 14 markets.

Read more: https://brandspurng.com/heineken-launches-a-zero-alcohol-version-of-their-signature-beer/

Finally Abok$ can taste beer since dis ish non-alcoholic

lol

If e like make e e -0.0 I no dey drink

what is world turning to ? coffee without caffiene , coke without sugar and now heineken beer without the alchohol...

Jiang:
Finally Abok$ can taste beer since dis ish non-alcoholic

So you neva see where some Muslims dey take style drink alcohol?
Dem go pour am inside dat Dem 'washing kettle' and den stylishly do the needful

Seriously isn't it hypocrisy for Muslims benefitting and states sharing VAT from alcohol while operating sharia laws

Anyway that's a novel development from Heineken.

But how I go pay for non alcoholic Heineken? Either u're drinking Heineken or u are not... Nothing like Heineken juice

One of the few non alcoholic beer that I can drink. Big ups for Heineken .

SalamRushdie:
what is world turning to ? coffee without caffiene , coke without sugar and now heineken beer without the alchohol...

Sorry buddy, some of us hates alcohol including your homie trump.

Lucasbalo:
Sorry buddy, some of us hates alcohol including your homie trump.

That's true Trump has never tasted alcohol ..Great man ..you see you guys have something in common .

SalamRushdie:


That's true Trump has never tasted alcohol ..Great man ..you see you guys have something in common .

For that and his commitment to his family, I love him for that. Funny enough, never tasted alcohol in my life too for what I witnessed growing up in Uptown Section of Chicago.

Lucasbalo:
For that and his commitment to his family, I love him for that. Funny enough, never tasted alcohol in my life too for what I witnessed growing up in Uptown Section of Chicago.

Wow that's impressive..I like me some beer or cognac once in a while

Bet why?

I hate alcohol, you won't see me where people take that thing.

beer without alcohol is a scam.

I’m looking for this. God, Nigerians are ignorant.

Bar man, give me Enikeni

So e no go high me? Dead on arrival..