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Snapchat Keeps Unique Daily Audience Against Instagram by JamieHotSource(m): 6:34am On May 18, 2017 |
Snap Inc., the newly public corporate parent of Snapchat, makes its money by telling advertisers that it has a base of young, obsessed users who can’t be reached as easily anywhere else. That claim has met more skepticism lately as Facebook Inc.’s applications rush to copy Snapchat’s most popular feature -- a tool called stories that allows people to upload video snippets of their day, which disappear after 24 hours. The feature has been most popular on Facebook’s Instagram, where it’s used by 200 million people daily, more than Snapchat’s entire app. But Snapchat can still say it has a unique offering, according to App Annie. The app data firm measured user behavior during the fourth quarter and said that on an average day, 35 percent of Snapchat’s daily users in the U.S. aren’t reachable on Facebook that same day, and 46 percent can’t be found on Instagram. About 61 percent of Snapchat’s fans aren’t watching YouTube on a given day, either. Snap said it had 60 million daily active users in the fourth quarter in the U.S. and Canada. While many people use multiple social media apps to communicate with friends, the finding could help Snap sell ads in a lucrative market that’s increasingly dominated by Facebook and Alphabet Inc.’s Google, which owns YouTube. The company, which will give its first public quarterly earnings report next week, must prove to advertisers that it’s a long-term investment, not just an experimental venue. Though Snapchat’s features are being copied, the app remains unique in an important way: there are no likes or sharing of content, as on Facebook’s apps. So people tend to use Snapchat for more ephemeral moments, while they use Facebook and Instagram to craft an image of themselves. That’s how advertisers should think about their choice, said Harry Kargman, chief executive officer of Kargo, which manages mobile advertising for media companies. “Do you want to be in the aspirational environment of Instagram or do you want to be in the real, true peer-to-peer environment of Snapchat?” Kargman said. “Those are two very different purposes.” Culled from: https://www.bloomberg.com/news/articles/2017-05-03/snapchat-keeps-unique-daily-audience-against-instagram-challenge VISIT WWW.JAMIENAIJA.COM FOR TECHNOLOGY NEWS. 1 Like
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Re: Snapchat Keeps Unique Daily Audience Against Instagram by Makapedia: 7:22am On May 18, 2017 |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by Yorubaangel(m): 7:22am On May 18, 2017 |
what is snapchat Not a fan... 11 Likes |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by Ezedon(m): 7:22am On May 18, 2017 |
I'm not interested 4 Likes |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by Nobody: 7:23am On May 18, 2017 |
Wait lemme park well before I comment |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by cbngov01(m): 7:23am On May 18, 2017 |
Cool |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by ojutiku1: 7:23am On May 18, 2017 |
To be honest, i dont even understand the use of snapchat! 31 Likes 1 Share |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by NwaObinkita: 7:23am On May 18, 2017 |
Please can I watch porn on Snapchat?? |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by mr2kay(m): 7:23am On May 18, 2017 |
H 1 Like |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by Tazdroid(m): 7:23am On May 18, 2017 |
All these social media outfits be consuming our time like Coke. More addictive than weed and alcohol 6 Likes 1 Share |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by yinkakani(m): 7:23am On May 18, 2017 |
Like if you don't give a flying f.vck 14 Likes 1 Share |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by mlanreh: 7:23am On May 18, 2017 |
battle for the strongest app |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by Tazdroid(m): 7:23am On May 18, 2017 |
Yorubaangel: So dem teach u say u supos end question with exclamation mark (!) ? 37 Likes 1 Share
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Re: Snapchat Keeps Unique Daily Audience Against Instagram by Alexas58: 7:23am On May 18, 2017 |
I think mark nsukka bread should be seued in the law court and fined a huge amount of money,because he asked the owner of snap chat to sell of the company to him,and he refused cos the guy saw a future on himself now mark wants to start copying all his features...well Mark Nsukka Bread is not creative. I still prefer the features of the Snapchat over the one on Instagram... 8 Likes 1 Share |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by crazyABO(m): 7:23am On May 18, 2017 |
I don't really like snap chat though can't find the benefits self na girl stuffs jawe. They can put flower filter on dre head but to hawk ugu for their parents na lie 42 Likes 2 Shares |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by mjbaba: 7:24am On May 18, 2017 |
Ok. Abeg get me akamu |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by uldan135(m): 7:24am On May 18, 2017 |
I'm gonna ask the same question...what is snapchat? |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by FearFactor1: 7:24am On May 18, 2017 |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by Goldenheart(m): 7:25am On May 18, 2017 |
I still can't find my ways around twitter. 1 Like |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by surrogatesng: 7:25am On May 18, 2017 |
common app dey make millions |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by lifestyle1(m): 7:25am On May 18, 2017 |
*niche |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by free2ryhme: 7:28am On May 18, 2017 |
Who the snapp eppp But rather creating weirdos and wannabes with fake lives on the Internet 3 Likes |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by Yomacusin: 7:31am On May 18, 2017 |
Scapchat will soon have traffic 2 Likes |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by HottestFire: 7:37am On May 18, 2017 |
I don't use snapchat but this competition is no longer healthy between Facebook and Snapchat. All those above me talking bad about snapchat, I'm sure you've not experienced your ideas been copied and eventually taking you out of limelight. 4 Likes 2 Shares |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by davodyguy: 7:38am On May 18, 2017 |
Una like wahala. Apart from Facebook and partially twitter, not interested in other platforms 2 Likes |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by chumakk: 7:41am On May 18, 2017 |
I still don't know how to use snapchat 1 Like |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by martineverest(m): 7:42am On May 18, 2017 |
snapchat is dying and nothing can stop it...their ceo is too rude 1 Like |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by martineverest(m): 7:43am On May 18, 2017 |
chumakk:same here .....i hate dat app |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by martineverest(m): 7:44am On May 18, 2017 |
crazyABO:twitter and snapchat are my worst and most hated social media 2 Likes |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by kullozone(m): 7:46am On May 18, 2017 |
I don't even know what they're talking about... How I take reach here sef |
Re: Snapchat Keeps Unique Daily Audience Against Instagram by mcayomind: 7:51am On May 18, 2017 |
Facebook, operamini, Winning eleven 2012....
which app do I need again? |
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