If you’re an entrepreneur, bootstrapping a business, then you understand the importance of every single penny.

While executing your core competency is crucial to your business’ success, another important step is effectively marketing your business. Fortunately, there are hundred of free digital marketing tools that can greatly impact your business.

Below are 5 of them:



1. Mail Chimp – Email marketing

Email marketing is imperative to the success of most businesses. While building a brand on platforms like YouTube, Facebook, Instagram and Twitter are important, you’re limited to the constraints of those channels. This makes it particularly difficult to move consumers through a funnel and provides you with relatively little control.

However, email provides a more intimate interaction between brand and consumer by offering you the tools you need to control effectively nurture leads. Mailchimp is an excellent free email marketing tool and one of the easiest for newbies to learn.



2. Sniply – Call-to-action

When you’re using social media regularly, you should also be sharing content from other, reputable experts in your industry. Sniply is a powerful tool that allows you to attach a call-to-action on every piece of content you share. Because the content you are sharing lives on a website that you don’t control, there is very little chance that the user will visit your site after reading the article.

However, Sniply allows you to put a inbound button or CTA into a frame that the article sits inside. Thus, giving you some control of the platform and perpetuating traffic from the non-affiliated content that you share.



3. SurveyMonkey – Customer feedback

SurveyMonkey is one of the most popular free online survey tools. Surveys are a good way to collect consumer information, engage customers, uncover trends and secure tangible insights on your business.

SurveyMonkey’s software is incredibly simple. In just a few minutes, you can design, create and publish your own business survey. Additionally, you’ll be able to analyze the results in the backend.



4. Buffer – Social media engagement

Buffer is a social media management tool that will help you streamline your social posting efforts. We already know how powerful social media is for your marketing initiatives, but leveraging a tool like Buffer will help you increase your followers; engage your audience; and build your brand.

The benefit of Buffer is its ability to let you connect multiple accounts to one dashboard; schedule posts; create drip campaigns; and analyze the success of your posts.



5. Customer.io – Customer engagement

Staying in touch with your customers is key to your growth. Using a tool such as Customer.io can help you automate and personalize the conversations you have with your customers.

Customer.io helps you send an automatic email to your customers based on the things they do on your website. For instance, any time a customer visits your website adds something to his or her shopping cart and leaves before completing a purchase, Customer.io automatically sends a reminder to buy.

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