Facebook has 1.94 billion monthly active users according to Zephora. Unbelievable? You better believe it. It has been proved that no social network has up to that amount of users according to a research by Statista. Out of this 1.94 billion monthly users, 1.28 billion people log onto Facebook daily, so as a business, you should leverage on this multitude of users to bring your brand to the audience. There are multiple reasons why every business should have a Facebook presence but the most important are highlighted below:




1. Facebook can be used to build brand awareness. Due to the large user base, more people will get to know about your brand either through organic reach or when you promote your page.

2. More leads can be generated through Facebook. Lead generation is all about bringing people into your sales funnel.

3. Brand loyalty can be developed. Each time you post quality content, your followers will be assured that you have something good to offer and they can vouch for you at any time.

Read more at http://ademidunabimbola..com/2017/05/facebook-has-1.html

Spot on