Bulk SMS business has been popular channel for many companies over the last few years. If you haven’t tried this yet, it may be because you have the wrong idea about Bulk sms marketing. Used properly, it is an opportunity for extremely precise targeting, and can be an effective tool to reach an elusive but lucrative demographic.

A Few Cool Facts about Bulk Sms Business In Nigeria

Bulk SMS Business is often referred to as Short Text Messaging, or short messaging service. Consider a few of these statistics:

• Bulk SMS is the most widely accessible marketing tool, surpassing email for 18-24 year olds. 97% OF NIGERIA send or receive at least one text per week.

• Organization or individual who are broadcasting their product through text messages have a 40% higher conversion rate than those who are not sent any text messages.

• According to Nigeria Telecommunication Commission, (NCC) SMS messages have a 98% open rate (compared to email’s 20%).
However, just because a message is opened and read, it does not mean that your consumer is going to convert. In other words, you have to be very particular about where these messages are going and how often you’re sending them to potential customers.
Below lists several things you need to keep in mind before create an SMS campaign:

1. Sending to the Right Contacts

A. Bulk SMS would not be successful if you didn’t have anyone to receive your messages. According to the laws (NCC) you can only send text messages to active mobile phones in Nigeria. We offer you Valid and active Nigeria GSM Data Base at www.zetosms.com

B. The best thing you can do is to get active nationwide Nigeria GSM Data Base to enable you reach more customer across the nation.

C. If you have a blog or website you can give your customers the choice to receive your messages by asking them during a subscription process online or asking them to text a certain term to your company number.

D. Be sure that you tell them exactly what they can expect from your messages to avoided losing them. It rightfully said that keeping customer is harder than getting new ones, what a truth.

2. Be Clear and Brief

When it comes to the content of your messages, you want to make sure you are clear and to the point. Any message that is over 160 characters will be broken up by the phone company into multiple texts, and this could cause a variety of problems including making the entire message undeliverable and incurring extra fees for the business owner.
Avoid slang and above all, be creative. You’re not the only business using SMS marketing so you want to make sure your texts stand out against the competition.

3. Timing Is Everything
You obviously don’t want to be sending messages too late or too early in the day, but you also need to make sure that you are giving your customers enough time to act on your message. No one wants to receive a DISCOUNT after they’ve already made a purchase. Consider writing the message in advance then sending it later.


4. Create your Own SMS PORTAL.
It’s very important that you have your own SMS PORTAL by yourself hosted under your unique name to avoid the cost of SMS Unit, to know more about how to setup Bulksms Portal Visit our Website. www.zetosms.com.