After the many years of planning to choosing a branded name, growing your business and making your brand visible world - wide. Despite the nights of hard work you find out that all your sweat has been tempered with. There are a number of ways that trolls and scammers can harm your brand online, from attempting to divert traffic to slandering your reputation to actually stealing your sales and many others.
I run a brand online and I know that you will want to know some ways thereby Trolls and Scammers can harm your brand online. There are 5 powerful ways they can bring trouble and problem to your online Brand and that is through:

SEO Manipulation
SEO manipulation is considered a Black Hat SEO practice. Your brand’s name, logo or slogan may be inserted in another site’s header, meta tags or hidden within the HTML code. As a result, may actually end up ranking higher for a particular keyword than you do!

Read More: Get More Clients and Customer with SMS Marketing

Traffic Diversion Schemes
Traffic diversion schemes is another way by which fraudsters, scammers and troll may be targeting you. Using your brand name as a ranked keyword makes search engines throw up results to websites that are not linked to your brand in any way. For example, someone can start a new website or blog called ‘BloggersGists’ with an extra ‘S’ and use it to do business. When a customer looks for BloggersGist to buy their products or services, this result could pop up.
However, the customer doesn’t know this or may not notice the difference, and may click on the first result they see, be led to a site that sells fake goods/services, or worse, steals their personal information.

Also, since other people are using your brand name in their marketing effort, it dilutes the control you have on those keywords, thus giving you less than optimal returns on your marketing investment.


Using Slogan (Cybersquatting and Typosquatting)
A fraudulent site may choose to use the name or slogan of your brand spelled incorrectly (thus avoiding trademark issues) and still end up being ranked higher than it should be.

Likewise, someone may ‘squat’ on a domain name that should ideally belong to you. For example, you may have registered the .com and .org domains for your business but not the .uk or the .ca. In such cases, someone else may purchase it first and ask you to pay a certain amount to own the domain. To protect yourself, you can scoop up these variations of your domain before that happens.
In one high profile case, fashion designer Tory Burch LLC won a $164 million lawsuit and shut down 41 cybersquatters with domains like toryburchoutletshop.com.

Continue Reading: http://www.bloggersgist.com/2017/06/5-powerful-ways-trolls-and-scammers-can.html

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