SOCIAL MEDIA ANALYTICS: TOP TEN FREE ANALYTICS TOOLS

Wikipedia defines Social Media Analytics as a part of the process of gathering data from stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses.

"it furthers explain it as Social Media Analytics is the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision making, using sophisticated tools and techniques.
Today I will be sharing the tools and techniques used in social media analytics


TOP FREE SOCIAL MEDIA ANALYTICS TOOLS

1. BUFFER: Buffer ranks top among the free social media analytics tools. All the social engagement statistics on every post on Facebook, Twitter, LinkedIn and Google+ can be found on buffer.

2. Google Analytics: The major use of Google Analytics is for monitoring behavior of traffic on your website. It is a free web analytics service powered by Google to track, analyze and report website traffic

3. HOOTSUITE: Hootsuite is one the freemium social media analytics, it is a social media management platform that allows users to schedules social media posts to any page of Facebook, twitter, instagram, word press, LinkedIn, Google plus. It helps you to find audience, send targeted campaigns to your discovered market. It gives a weekly updated report on your social analytics.

4. FOLLOWERWONK: Another tool worth mentioning is Followerwonk. This tool is used on twitter. It gives details of your followers and their activities and you can also view the information on followers and following. It shows statistics on your followers online, your posts and the categories of followers like their social authority, total tweets and their follower count.

5. SocialRank: [/b]You can use SocialRank to get statistics on your average number of retweets and likes on Twitter or Instagram. Also it can states most used hashtags, words and emojis for followers and those you are following. You can see followers’ location, when active and the type of post they share

[b]6. Social Mention: This is a platform that provides real-time search and analysis on social media. It organizes top keywords, hashtag and site into a single stream.

7. Google Alerts: for an in-depth analytics platform, Google Alerts needs mentioning. It informs you whenever your brand, services or your competitors in the industry is mentioned online based on the alert you would have set. It is tool for online PR and also good to know the type of topical content your audience are discussing and for you to share with them.

8. Cyfe: This is fantastic tools that create a custom all-in-one dash board that monitors and analyses statistics found from most marketing tools and gives a social feed from a single location in real-time. It gives overview reports on the account you manage and the want you to follow.

9. Quintly: This is a dashboard tool that comes with customized widgets to suite your needs and track the data that matters to you. It covers Facebook, Twitter, LinkedIn, Instagram, Google plus and YouTube. It is freemium platforms ( i.e there is paid and free versions)

10. Klout: The last social media analytics tool that is worth mentioning is Klout. It is a tool that works with your profile and pages across some major social media channels. There is a score that measures your impact online which tells about your standing and the relevancy about your content to share as well authors to follow.it puts together a score ranging from 0-100 on your influence on social media.

The next article will talk about inbuilt social media analytics tools such as:
• Facebook insight
• Twitter analytics
• Pininterest analytics
• Instagram insight
• Youtube analytics
• LinkedIn analytics
• Google influence


SOURCE: http://gtmultimedia.com.ng/social-media-analytics-top-ten-free-analytics-tools/

Konstantine99:
11) App or soft that will show you if the followers of some men are fake. Ghost followers, also referred to as ghosts and ghost accounts or lurkers, are users on social media platforms who remain inactive or do not engage in activity. They register on platforms such as Twitter and Instagram. These users follow active members, but do not partake in liking, commenting, messaging, and posting.

Hey, friend, there is such a soft, or, service (simply I don't even know how to name it), and it's "IG Audit" that was built on the belief that genuine brands and influential persons must have a way to stand out. For any public profile, services like this instagram audit show at a random sample of followers and in about 15 seconds estimate their real ratio of followers using an internal classification algorithm. To be honest, it's a useful service, because, once my friend had only 2 thousands of followers, and then suddenly he had already 5 thousands of followers (and he didn't post some new content). Then I used services from that site and the statistics shown that the followers were boosted Lol, IG helps define fake followers and real ones, so, you can even check if special services that boost the number of instagram followers use organic traffic or not

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