Etisalat Nigeria has just greatly accelerated the pace of its effort to stabilize the troubled telecoms company by changing the name brand.

It was exclusively gathered that the new name is 9Mobile. At an executive meeting held in Lagos two hours ago, the name 9Mobile was adopted and all staff across the country are being notified of the change of name.

Emerging Markets Telecommunication Services Ltd. (EMTS) trading as Etisalat Nigeria on Tuesday informed its customers that a proposed change of brand name will not affect its operations.

The telecoms company is yet to unveil the new brand to the public.

Etisalat Nigeria has 20 million subscribers, making it the country’s number four mobile operator with a 14 percent market share. Our mandate is to make sure the business runs as profitably as it can. What is most important now is to … ensure that the business runs and meets its obligations,” the company’s new chief executive Boye Olusanya said on Tuesday.

He said the telecom company is focused on getting the group back on track.

Source: https://brandspurng.com/etisalat-nigeria-gets-new-name-9mobile/

Noted

Really? Thank God its not 69Mobile !! Hoping these moderators confirmed this before rushing this to the Front page.

YOU MEAN NA 9 MOBILE COMPANY COMBINE INTO 1 ? EG FOUR MEN, NINE MEN isookay -

meanwhile check out my signature

I just hope it doesn't go the way of Virgin Nigeria

what a name

Even if you like, name it 1m mobile. The brand has been hit with a very huge blow! In a short while, jobs will be lost, customer perception would continue to dwindle etc!
How I pity Etisalat, they will need to invest princely amount to avert the coming hurricane.

9ce branding

9Mobile or 419mobile

Issokay

Shakes my head and walks away

9jamobile would have been cool.

Okay....hopefully the new board will improve the financial status of the company. 0809ja4life

Noted

Hehehehehhehee, no be only 9mobile. Even 10mobile

I pray they don't use that name oh, 9jamobile





TODAY IS MY BIRTHDAY SHOW SOME LOVE

name sounds like a porn site

I had thought they would get another foreign partner

why not 9ja Mobile, so they want us to know that it is owning by 9 banks.
abeg make dangote buy am jare so that they will have enough money to compete with other competitors.


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DANGOTEL in the making

Ns wa

Would this translate to efficient service delivery?

I wish a Nigerian industralist can just buy up the company

9 mobile hian

not an interesting name jare...

I hope my network survives this phase

Noted

It's time I stop using this network
I don't like the name

is okay continu

9ja brand

What does the 9 stand for