In a bid to re-brand the company, new owners have gone a step further. Etisalat Nigeria has changed its name - The embattled telecom company will now be known as 9mobile - The Emirates Telecommunications Corporation (ETC) had earlier asked Etisalat to stop using its brand name within the next three weeks Etisalat Nigeria has on Thursday, July 13, changed its name after weeks of reported crises. The management of the company at the end of a management meeting in Lagos adopted the name 9Mobile as the new brand name.

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