LAGOS — Ninety-six hours after a three-week deadline was given to drop its brand name by Etisalat International, Etisalat Nigeria, Thursday, picked up the gauntlet, announcing it will now trade under the brand name, 9Mobile. The decision to use 9Mobile as the new brand name was taken at the end of a meeting of the telco’s management in Lagos yesterday. Etisalat rebrands, now 9Mobile The network had debuted with the 0809 number plan in 2008, which may have informed use of the figure 9 in rebranding the network.

The rebranded network, 9Mobile, is also expected to drop the domain name, www. etisalat. com.ng Etisalat International of the United Arab Emirates parted ways with its Nigerian partner, Emerging Markets Telecommunications Services Ltd, trading as Etisalat Nigeria in the wake of a crisis over a $1.2 billion loan package, which defied solutions.
Read more news http://ontopwork.com/etisalat-rebrands-now-9mobile/

9mobile....sh*t sounds f**ked