Studies show that the last purchase you made was probably because a celebrity promoted the product. Consciously or subconsciously, we make consumer decisions based on the things we see on social media and certain characters play a huge role in those decisions. In Nigeria, some of these influencers have truly come to their own in reframing and disseminating brand messages to their rabid fans.

For a Nigerian brand looking to leverage influencers in their next marketing campaign, here are 40 influencers we’ve come to know and respect:

Funke Akindele (TV/Film) @funkeakindele
Famous actress popular for TV show Jenifa’s diaries
Linda Ikeji (Blogger/Lifestyle) @lindaikeji
Owner of Lindaikejisblog.com - popular Nigerian gossip, lifestyle and entertainment blog
Noble Igwe (Fashion/Lifestyle) @Nobsdalushhkid
Fashion enthusiast. Founder and CEO of 360 Group
Japheth Joshua Omojuwa (Politics) @omojuwa
Public speaker, socio-economic and political commentator and social media expert
Joro Olumofin (Lifestyle) @joroolumofin
Relationship expert. Popular Instagram personality
Tolu Ogunlesi (Politics) @Toluogunlesi
Journalist and special assistant on Digital/New Media
Don Jazzy (Music) @DonJazzy
Music producer and founder of Mavin Records
Colin Udoh (Sports) @ColinUdoh
Journalist and sports television presenter
Toke Makinwa (TV/Radio) @Toke Makinwa
OAP at Rhythm FM and TV show host for Ebonylife TV
Mai Atafo (Fashion) @MaiAtafOfficial
Fashion designer and owner of Mai fashion brand
Ali Baba (Entertainment) @Alibabagcfr
Comedian and actor
Ebuka Obi-Uchendu (TV) @Ebuka
TV shows host and compere
Falz the Bahd Guy (Music/Humour) @FalzTheBahdGuy
Popular musician, comedian and actor
Osagie Alonge (Music) @Osagz
Music critic and editor-in-chief Pulse NG
Osi Suave (Radio) @Osi_Suave
OAP for Beat 99.9 FM
Muhammadu Buhari (Politics) @MBuhari
President of the Federal Republic of Nigeria
Wizkid (Music) @wizkidayo
Popular musician. The original Starboy

Honorable mentions

Olori Super Girl( Blogging) @OloriSupergal
Sugabelly (Social Personality) @Sugabelly
Tunde Leye (Literature) @Tundeleye
Toju Foyeh (Fashion) @TojuFoyeh
Kenna (Social Personality) @Kennagq
Mr Eazi (Music) @mreazi
Mr Aye Dee (Media) @Mrayedee
Adekunle Ayeni (Media) @ayenithegreat
DJ Cuppy (Radio) @cuppymusic
Ehiz (TV) @specialslim
Gbemi Olateru Olagbegi (Radio) @GbemiOO
IK Osakioduwa (Radio) @ik_osakioduwa
Wole (Social Personality) @Kingwole
Gloria Oloruntobi (Humour) @maraji_
Ovie (Media) @OvieO
Toolz (Radio) @ToolzO
Alex Ekubo (Entertainment) @AlexxEkubo
Basket Mouth (Entertainment) @basket_mouth
D’Banj (Entertainment) @iamdbanj
Kelechi Iheanacho (Sports) @Kelechi7
Dotun (Radio) @iamDO2dTUN
Yemi Alade (Music) @yemialadee
Mercy Johnson (TV/Film) @realmercyj

to learn more , visit here Social Media Influencer