Volume of Conversations

Brands want to see ALL conversations about them online and not just from Twitter, Facebook, and Instagram. They also want to see mentions from forums, blog sites, Youtube.

Brand Advocates

Brands want to see who their true brand advocates are. I am talking about fans that sincerely love the brand or are satisfied with their services. They may not have a huge following online but they are brand loyalists. These are the guys, brands want to engage with on a deeper level, probably reward them for their honest positive remarks about them.

Top Publishers

Brands want to see who their top publishers are. They might probably know most of their publishers, but most importantly, they want to see those that are fetching them the highest reach and spread. This isn’t impossible. I have worked with tools that can rank a brand’s top publishers based on their influence scores, Alexa ranking and the reach of their posts.

Negative Vs Positive mentions

Brands want to see when their negative mentions surpass their positive mentions. Usually, what we analysts see most times are brands having a greater percentage of neutral sentiment than any other sentiments. Now, the focus is on both positive and negative. If their negative mentions are more than positive, they want to know, and analysts/marketers should be ready to recommend a solution

read more on: http://itedgenews.ng/2017/07/07/nigerian-brands-seek-social-media-monitoring-platforms/

nice one