With the rise of smartphone, mobile apps are now the most downloaded softwares compared to PC software. this is because smartphones are currently and slowly taking over our personal computers.
however most of this apps are free, so how do you make money of free mobile app application?

1. The Freemium Upsell: This requires having a second version of your app that's paid. Typically you'll see this as the “Lite” and “Regular” or “HD” versions of an app, paired together. The free app will have a link that a user can click that drives them to the iTunes store on their phone.It's kind of a feeder system – users can download your free app and get a sense of what you have to offer, then they can easily purchase the full version (which will have lots more functionality and game play.)
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2. In-App PurchasesIn App Purchases
In-app purchases allow users to unlock features or purchase more of something, maybe coins in a game like Tap Zoo or gold in a game like Infinity Blade. In fact, 6 of the top 10 grossing apps in 2017 were free – they were able to use in-app purchases so well that they drove millions of dollars in sales, even though the app was free.

3. Ads
Banner ads are everwhere and our mobile apps are not left out. Ads on mobile apps work but require a sizable amount of traffic to make it worth your while. When you start getting traffic, it can be a terrific (and consistent) revenue source. The biggest two ad networks are iAds and Admob – the first being Apple and the second being Google.
If you're looking to make money, you can expect to make around $2 if you get 100 downloads. That's just a ballpark figure based on my own experience and can vary widely based on how many people click on your ad.

there are many ways you can make money as an app developer. Whether you build people's apps or you build yours, money comes in anyway.

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