What is backlink
Backlink can be define as the link that is linking your blog link from one website to your blog or can also be define as a link that points from somebody else’s website to your own website.
Where Should Backlinks Point To?
Think about where someone would naturally link to? It normally is not a category page within your site. There’s no real reason for anyone to link to a category so having a large amount of your link profile pointing to a category is a good signal that your SEO team is up to no good.
If you sell a specific brand and the backlink is off of the brand’s name to the brand’s category on your site, this is unnatural. The natural link would have been to the brand’s own website. If you sell magazines and people are linking of a specific magazine’s name to your category page, you are building unnatural links. If you built an infographic outlining the history of that magazine, the centerfolds, backpage ads, etc… that is what could have a natural backlink on your site.
Links normally occur to your homepage, to infographics and informative pieces within a blog or content ideas that provide solutions to problems and issues. If your SEO team is constantly linking into category and product pages, you may want to rethink your strategy and instead have them create interesting, unique and engaging content pieces. From those content pieces you pass the authority from the links to other pages of your site by building an internal linking structure.
The internal links are what will help those pages to rank higher and create a natural flow. Just make sure the internal links are there to provide value to the end user and reinforce the content, not just to have them for SEO.
What Makes a Good Backlink?
This is the part of the post you’ll want to pay the most attention too. Below you’ll find a series of items to ask yourself when evaluating your current backlinks as well as which types of links you and your team are acquiring. Below the bulleted list you’ll find each point again but with more detail about why each is important.
I’ll try to keep this post updated and feel free to leave your own addition in the comments section if there’s something I missed, or if you disagree with one of them. However, if you do disagree, make sure you back up why I am wrong or I will not publish the comment.

http://www.tutloaded.com.ng/2017/07/all-you-need-to-know-about-backlink.html?m=1

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