Smartphones and social apps are changing the world. It’s a bit hard now to imagine a life without smartphone and messages. Social apps become bridges connecting the users and the world, and information is exploding and influencing people’s life. Have you had problems with managing so many messages, news or posts before? Have you ever been upset because you missed some important messages? If the answer is yeah, then APUS message centre might be an arousing choice here.


1. General impression
APUS message centre is a smartly-designed one-stop message management app, collecting all your messages in a decent order and making it possible to reply messages from other resources only in one place. The apps currently supported by APUS Message Centre include for example ‘whatsapp, facebook, twitter, linkedin, instagram, many e-mail platforms and even famous dating app like tinder’. In addition, message could be efficiently managed by sorting, timely reminder, quick reply and other operations. Simple, convenient and efficient, sounds perfect for describing this app.


2. Targeting strategy
A frequent Android smart phone user could have many social apps at the same time, because nowadays people tend to have more and more social media platforms to share their stories of life and to connect the whole world. There come from time to time new social apps and every country is at the same time also developing their own local apps, like ‘wechat’ in China and ‘hike messenger’ in India. From personal experience and casual observation there would be more than 10 social apps if a user live abroad after secondary school, because they tend to use the general international apps (like facebook and whatsapp) and their local apps at the same time. So APUS message centre has the potential to attract more Android users not only in developing countries but also in area like Europe, because it meets the demands of the users and it could be separately used without installing the launcher. In this view, APUS message centre could have a very wide targeting market with some promotion of the product.

Furthermore, APUS message centre is not only about message. Nowadays people are facing an explosion of information. Even infrequent phone users might have problems dealing with daily information from different resources. What we are talking about here is actually the concept ‘information management’. APUS message centre is leading a revolution of smartphone management. Smartphone is becoming smarter, and users are also getting more and more information with the development of society and technology. People will have the demand of having an app to handle all the information, including messages, short news and any other notification you could ever think of. They will really need the ‘one-stop’ APUS message centre to make things simpler and way more efficient.

3. Marketing analysis
Based on the data from Google Play we could see that APUS message centre is way more competitive than other similar apps. The number of reviews of APUS Message Centre is 965.502 while Hola Notification and Solo Notifier have barely around 90.000 reviews, let alone Nano Notification, which has only 2.553 reviews. As for the rating score along with the reviews, APUS Message Centre also has the highest performance. The rating score is 4,6 based on nearly 1.000.000 numbers of reviews. Hola Notification and Solo Notifier also have relatively high rating scores but they have way fewer samples. Nano Notification seems to be the worst among all of them.

Other app distribution platforms are not included here but Google Play is no doubt the biggest platform. Obviously APUS Message Centre is dominant in the current market. And the number of reviews still has potential to grow because in the near future, information managing will become one the most important and necessary concept for the human being.




4. What are the attractive points to the users?
The idea of one-stop message centre is fasinating. While other notification apps are still busy with imitating the notification mode of IOS, showing numerical notification either on the right corner of apps or some other places, APUS message centre is taking a historical step to the revolution of information management on mobile because there will definitely be more social medias and ways of sharing and receiving information in the near future. Notification on the right corner as what IOS does will be one day not enough to meet user’s increasing demands and that day is not even far!

Additionally, an attractive coming function is the interworking between different information resources. In simple words, information could be transferred between different apps. For example, if you receive an interesting email and you want to share it with your friends, you can now send this email directly to other platforms like whatsapp or facebook. What an amazing change! This shows the interaction between apps within APUS message centre and this is also a big move to the information management.

Another impressive function is the categorising of the resources. You can set up some frequently used apps like whatsapp, wechat or emails permanently on the top of the message centre, making it very efficient and convenient to manage these messages. Besides, it also means that you can sort information from important to unimportant and from frequent to infrequent, which IOS and other apps could not realize. You may know already even before you get messages if they are important or not. This ‘previous prediction’ could release the stress of explosion of daily messages or news, making user’s social life easier and more efficient.


In the following form we could see some other detailed function of APUS message centre in comparison with other similar apps.
Functions/apps APUS Hola Solo Nano
One-stop message management ✔ ✖ ✖ ✖
Sorting resources of message ✔ ✖ ✖ ✖
Message bubble ✔ ✖ ✖ ✖
Quick reply (SMS,whatsapp) ✔ ✖ ✖ ✖
Adapt to relatively large resources ✔ ✔ ✖ ✖
Message forwarded cross-platform (new feature) ✔ ✖ ✖ ✖
Dual sim cards sending and receiving SMS ✔ ✖ ✖ ✖




5. Bonus points
The size of this app is very small (3MB). Well, sometimes size does matter! You can easily install and open this app without occupying so much storage of phone. And it is user-friendly, you don’t need any tutorial for this app, which makes it more approachable for the fresh users of smart phone and female from emerging areas where smart phones industry just begin to be popular. In the mean time it is a function-oriented app and the general layout is simple and ordered. People who pursue efficiency, like professionals and travellers will sure love this time-saving app. Besides, fans of themes could also change the look of the icon by adapting different themes, but it won’t change the interface. The colour of the app is mostly white with a red button for writing new messages. A small adaption could be some change or addition of layout and colour to make it look more classy, business oriented or even lively based on the demands of different users.



7. User’s reviews and the possible vision of APUS message centre
Based on the reviews from Google Play of Dutch version, users are generally very satisfied with the app. Mostly the reviews are like ‘Super goed!’ (very good) or ‘dit is magisch’(this is magic), while some of them pointed out that the app sometimes doesn’t work in the beginning. There might be different reasons. Whether there will be notification or not depends also on the setting of the Android system preference. Some new users might not realize that some other settings might influence the setting of APUS message centre as well. In this case there could be some introduction pages for the new installers to inform them of some basic attention points about the app.

APUS message centre has a promising future and strong potential to grow in the near future because its flexibility to link. The vision about this app might be focussed on ‘intelligent’, ‘one-stop’ and ‘management’. The ‘one-stop’ idea for message works well, so it could also be used in other areas like music, news, games, like ‘one-stop music centre’ or ‘one-stop news centre’. Take music centre as an example. There will definitely be more music apps in the future and each might have their own strength and weakness. Users may need to use them at the same time to cover their taste and updating’s of music. If there is a one-stop music centre collecting all the updating’s and songs from different platforms, that could be very convenient for the users.

As for ‘intelligent’ and ‘management’, APUS message centre could try to link itself to AI, to make the app truly ‘smart’ to manage the information. It could be an idea that the users could choose to manage the important information and resources by themselves and leave the rest (e.g. unimportant news, advertisements and other resources) to the AI. Based on the analysis of the big data collected from users through messages, there might be possibility that the unimportant messages could be sorted in order and filtered automatically. In addition, if AI could infer from the quick replies of the users and learn to improve the quick reply or even give proper reply, it would definitely become a revolutionary function.

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