PEDESTRIAN BRIDGE ADVERTISING & FLYER DISTRIBUTION COMPANY

WE deliver and integrate footbridge advertising campaigns & professional leaflet distribution across various media channels including busy bridges, choice estates , digital channels, BRT, shopping malls, hotels, religious & educational institutions, corporate bodies, billboards etc.

So if you are looking for a bridge advertising agency in Lagos, Nigeria to plan and manage all your campaigns across different platforms, we are here to serve you.

Contact us:
081 3945 8588,
080 5340 8939.

ADVERTISE YOUR PRODUCTS & SERVICES ON LAGOS PEDESTRIAN BRIDGES.

Contact:
081 3945 8588, 080 5340 8939

*PEDESTRIAN BRIDGE PANEL ADVERTISING IN LAGOS, NIGERIA*

Advertisements placed on the walkway of pedestrian (footbridges) on over 30 busy bridges in Lagos state.

The panels are strategically positioned to capture the attention and interest of pedestrians and other commuters.

This highly attractive and visible medium of advertisement position brands right infront of approaching pedestrians and commuters every day, thereby making it a veritable and penetrative outdoor vehicle to reach target audience.

We guarantee you vast exposure for your brand, company, product, service, event, or promotion.

Contact us:

*PEDESTRIAN/FOOTBRIDGE OUTDOOR ADVERTISING IN LAGOS, NIGERIA*

ADVERTISE ON THE FOLLOWING PEDESTRIAN BRIDGES IN LAGOS STATE:

- Ikeja-Along Bridge
- Oshodi Bridge
- CMS-Obalende bridge
- Cement-Ikeja Bridge
- Ile-Epo Abulegba Bridge
- Oshodi 2 Bridge
- Aswani Five-Star Bridge
- Ilasa Bridge
- Cele Bridge
- Ijesha Bridge
- Festac Mile 2 Bridge
- Anthony Bridge
- Anthony-Trem Bridge
- Obanikoro Bridge
- Palm Grove Bridge
- Onikpan Bridge
- Fadeyi-Total Bridge
- OJuelegba Bridge
- Apongbor Bridge
- MaryLand-Shoprite Bridge
- Ojota Bridge
- Yana-Oworo Gbagada Bridge
- Carwash Gbagada Bridge
- Olopomeji Gbagada Bridge
- Alapere Estate Bridge
- 7UP Ikeja Bridge
- Ketu Bridge
- Mile 12 Bridge

CONTACT:
081 3945 8588, 080 5340 8939.

LAGOS STATE ENFORCES THE USE OF PEDESTRIAN BRIDGES

Tell your friends

Lagosians forced to use the pedestrian bridge

Residents of Lagos state are being forced to use the pedestrian bridge at the Ojota axis and in other parts of the state.

In 2015, the House of Representatives tried to amend the Federal Road Safety Act.

This amendment would enforce the use of pedestrian bridges.

If passed, offenders would get a fine of N20,000.
Then, the Director of Public Enlightenment in Lagos state, Mr Oluwatoyin Awosika, advised residents to use pedestrian bridges.

"We have done our own survey in the ministry of information and found out that to climb the bridge, the time is even lesser. If you spend a minute to climb the bridge, you would not spend a minute to cross the highway and then it is safer to take it," he said.
Now, the use of pedestrian bridges is being enforced in Lagos state.

READ: FRSC highlights the importance of pedestrian bridge usage

This began on Monday (April 11, 2016), when hundreds of individuals were forced to use the pedestrian bridge to cross to the other side of the road.

Lagosians were forced into a line as they crossed the bridge.

See pictures below.

_use pedestrian bridges, it is an offence in Lagos state to cross the express...

PEDESTRIAN FOOTBRIDGE OUTDOOR ADVERTISING IN LAGOS STATE, NIGERIA

We are pleased to introduce to you a means of poster advertising which serves as a replacement for indiscriminate poster pasting in Lagos state.

Our Agency is approved by LASAA.

we have advert panels in over Thirty Five (35) Pedestrian bridges walkways in different part of Lagos state, strategically positioned to capture the attention of your target Audience.

Our advertisement panels are fitted at strategic and eye catching points on the bridges to capture the attention of users and passers-by.

It is a smart alternative for achieving much more impart and mileage without breaking the anti poster law in force in Lagos state.

It is currently available on the following pedestrian bridges in Lagos –

(1)Ojota,
(2)Ketu
(3) mile 12
(4) Alapere
(5) Ikeja,
(6)Oshodi
(7) Cele
( ljesha
(9) Maryland
(10) ilasa
(11) Anthony
(12) Obanikoro
(13) palm groove (14) Onipanu
(15) Jibowu
(16) Barrack-Ojuelegba
(17) Alaka
(18) CMS
(19) Ile –Epo
(20) Ijaiye,
(21) ldumota,
(22) Iyana-Oworo (23) Gbagada
(24) Trade fair
(25) mile 2
(26) Berger
(27) Car wash,
(28) Oshodi
(29) Anthony village (30) Ojota 2.
(31) Fadeyi,
(32) Five star,
(33) Trade fair,
(34) Alapomeji
(35) Oshodi 2.
(36) Apongbon.

Other bridges are under construction.

The advertisement Panels are designed to contained 2 feet by 8 feet SAV/ banner with attractive and Cathy promotional messages to remind your potential clients of your brand on a daily basis.

The cost of advertising on the Bridge panels range as follows:

Size 2 by 8feet Board:

#15,000 per month,
#40,000 quarterly, #120,000 yearly.

Size 2 by 4 feet Board:

#10,000 per month
#25,000 per quarter
#100,000 yearly.

WhatsApp/ Call:
081 3945 8588, 080 5340 8939

We are the leading and most reliable footbridge advertising company in Lagos, Nigeria.

TO ADVERTISE YOUR BRAND ON MAJOR BUSY PEDESTRIAN BRIDGES IN LAGOS, NIGERIA.

Contact:
08 139 458 588 (WhatsApp/Call)

*WE DISTRIBUTE FLYERS & PASTE STICKERS IN LAGOS, NIGERIA.*

Busy locations to distribute:

- Busy bus stops.
- Ask permission to put flyers on school bulletin boards.
- Place flyers at checkout counters and reception areas.
- Put flyers/stickers on community bulletin boards.
- Leave flyers in laundromats.
- Paste stickers on Keke-Napep, commercial buses, private cars
- Share flyers/stickers in shopping malls, churches, mosques, etc
- Distribute flyers/stickers in traffic
- Share flyers/stickers in estates

FOR PROFESSIONAL FLYER/STICKER DISTRIBUTION;

WhatsApp/ Call Us.

.

PEDESTRIAN BRIDGE PANEL ADVERTISING IN LAGOS STATE, NIGERIA

We are pleased to introduce to you a means of poster advertising which serves as a replacement for indiscriminate poster pasting in Lagos state.

Our Agency is approved by LASAA.

we have advert panels in over Thirty Five (35) Pedestrian bridges walkways in different parts of Lagos state, strategically positioned to capture the attention of your target Audience.

It is currently available on the following pedestrian bridges in Lagos –

(1)Ojota, (2)Ketu, (3) mile 12 (4) Alapere, (5) Ikeja, (6)Oshodi (7) Cele, ( ljesha, (9) Maryland, (10) ilasa, (11) Anthony
(12) Obanikoro, (13) palm groove, (14) Onipanu, (15) Jibowu, (16) Barrack-Ojuelegba, (17) Alaka, (18) CMS. (19) Ile –Epo
(20) Ijaiye, (21) ldumota, (22) Iyana-Oworo (23) Gbagada, (24) Trade fair, (25) mile 2, (26) Berger, (27) Car wash, (28) Oshodi,
(29) Anthony village, (30) Ojota 2, (31) Fadeyi, (32) Five star, (33) Trade fair,
(34) Alapomeji, (35) Oshodi 2, (36) Apongbon.

WhatsApp/ Call:
08 139 458 588, 08 053 408 939

HIRE PROFESSIONAL SKATERS FOR ALL EVENTS

Skating involves using roller blades or skateboards to move or glide around.

Roller-blading and skateboarding have become very familiar sights in major cities in Nigeria.

Although skating is not acknowledged as a sport by the necessary sports bodies in Nigeria, all that notwithstanding, Lagos, Port Harcourt, Enugu as well as Abuja now have a growing population of youth engaging in this interesting sport.

In Abuja, the well-maintained tarred roads attract skaters at weekends. These skaters can be noticed on some roads in the federal capital, converging at Jabi Lake.

However, in Lagos state, the activities of skaters have been organised into a professional skill.

HIRE PROFESSIONAL SKATERS TO DISTRIBUTE FLYERS & PASTE STICKERS.

WhatsApp/ Call:
08 139 458 588, 08 053 408 939

Advertise your products, services and events on major pedestrian Footbridges in Lagos state.

The 2by8 feet advert panels are strategically positioned on pedestrian walkways to capture the attention and interest of pedestrian, passers-by and commuters.

WhatsApp/ Call:
08 139 458 588, 08 053 408 939

TAKE ADVANTAGE OF THE PEDESTRIAN BRIDGE ADVERTISEMENT

2 by 8 feet Aluminum board space Spread across all foot bridges in Lagos and upto 70 pedestrian bridges.

Giving you value for money!

Call/ WhatsApp:
08 139 458 588, 08 053 408 939

I thank God!

AFFORDABLE FLYER DISTRIBUTION SERVICE!

Door to door distribution works if conducted correctly. No campaign is too big or small, we have useful in-house tools and in depth leaflet delivery knowledge to steer your campaign on course to a massive ROI.

Contact:
08 139 458 588, 08 053 408 939

Wishing you all a joyful Easter... May the miracle of Easter brighten your life with love, happiness and joy in Jesus name, Amen

BRIDGE PANEL ADVERTISING IN LAGOS STATE

These pedestrian bridge panels are strategically situated by on major busy footbridges in Lagos state and its environs. The boards sized 2by8 feet are strategically positioned on the pedestrian walkways to reach a heavy volume of Pedestrians and commuters. This bridge panel offers a long range visibility to pedestrian traffic as it directly conveys the advert message as they ply this busy route.

TO ADVERTISE YOUR BRAND ON ANY PEDESTRIAN BRIDGE IN LAGOS STATE;

Contact:
08 139 458 588, 08 053 408 939

Happy weekend!

The season of advertising & Promotion is here. We Are Now Avaliable For Your Services. Do you Want To Promote Your Brand By:

- Fliers Distribution,
- Sticker pasting,
- Road Show Awareness, 
- Flying banner,
- Do You Need Dancers Or DJ
- Pedestrian Footbridge Advertising
- FREE ONLINE PUBLICITY & Lots More, 

Kindly Call/ WhatsApp:
08 139 458 588, 08 053 408 939

We Announce Your Business To The World �️�️�️

The Leading Poster, Flyer, Sticker, Banner And Foot Bridge Advertisement Company With A Track Record Of Success In Nigeria

ADVERTISE ON THE FOLLOWING PEDESTRIAN BRIDGES IN LAGOS STATE:

- Ikeja-Along Bridge
- Oshodi Bridge
- CMS-Obalende bridge
- Cement-Ikeja Bridge
- Ile-Epo Abulegba Bridge
- Oshodi 2 Bridge
- Aswani Five-Star Bridge
- Ilasa Bridge
- Cele Bridge
- Ijesha Bridge
- Festac Mile 2 Bridge
- Anthony Bridge
- Anthony-Trem Bridge
- Obanikoro Bridge
- Palm Grove Bridge
- Onikpan Bridge
- Fadeyi-Total Bridge
- OJuelegba Bridge
- Apongbor Bridge
- MaryLand-Shoprite Bridge
- Ojota Bridge
- Yana-Oworo Gbagada Bridge
- Carwash Gbagada Bridge
- Olopomeji Gbagada Bridge
- Alapere Estate Bridge
- 7UP Ikeja Bridge
- Ketu Bridge
- Mile 12 Bridge

CONTACT:
08 139 458 588, 08 053 408 939.

Happy Weekend!

TGIF

ATTITUDE & PEDESTRIAN BRIDGES USAGE IN NIGERIA, by Bisi Kazeem

Globally, the spate of development and population growth has, no doubt, given room to holistic steps taken by the government of the day to ensure proper alignment with global trends. These steps include improvement in road network, expansion of road lanes, road markings, road signs and other safety measures to guarantee the safety of motorists and other categories of road users such as pedestrians. These measures also lead to the construction of pedestrian bridges at strategic locations of the major cities across the country to reduce the number of avoidable road crashes.

The Federal Capital Territory alone account for about six pedestrian bridges along Area 1, Finance Junction (Wuye), Nnamdi Azikiwe Expressway by Banex Junction, NICON Junction, VIO Junction (Mabushi), Ladi Kwali Way by Sheraton Hotel and others along the Kubwa Expressway.
Pedestrian bridges are bridges specially designed for pedestrians and in some cases cyclists, animal traffic to further enhance the safety of road users.
In the words of the Corps Marshal of the Federal Road Safety Corps, Dr. Boboye Oyeyemi: “Pedestrian bridges in the FCT are not mere architectural designs but to complement safer road use and further fulfillment of the second pillar of the UN Decade of Action for road safety which spells out the need to enhance the safety of road network for the benefit of all road users especially most vulnerable ones: pedestrians, motorcyclists and other exposed road users. The pedestrian bridges in the FCT are fallouts from the safe corridor project under the funding the World Bank to further ensure sanity on Nigerian roads but it is worrisome that most residents in the Federal Capital Territory have the penchant for non-compliance with traffic laws regarding pedestrian bridges.”

Oyeyemi also said vulnerable road users contribute to avoidable road crashes by not observing road traffic rules and regulations. He said: “Some pedestrians walk or run across a busy road with heavy traffic even when the pedestrian bridges are within trekking distance and this account for the spate of hit and run cases we witness in the FCT and other parts the country.” Empirical studies also indicate that pedestrians account for a quarter of weekly global crash fatalities.

Imagine these scenarios: Mohammed Nuhu (Area 1 FCT) was buried on October 3, 2018 at the Kubwa Muslim cemetery. A retiree, Nuhu was knocked down at the popular Area 1 junction near the old Secretariat in the Garki District of Abuja by a hit-and-run driver. He had just left his house in the evening to meet his relative who was visiting Abuja for the first time. It was on their way back that he got knocked down. The person she had gone to receive, being younger, was able to cross faster and so escaped death by a whisker. A few yards from where the accident occurred, was a pedestrian bridge.

Ministers’ Hill (FCT): A reporter from one of the national newspapers also witnessed a gory accident at the Minster’s Hill junction where a young man was knocked down by a fast moving car. The unfortunate victim, who was later identified as a job seeker planning to keep up with a job interview somewhere in Maitama District, died before he could be rushed to the hospital. Such avoidable death is a daily occurrence on Kubwa Expressway, Lugbe Road along the airport and other major roads in the FCT. One surviving victim of the speeding/risky dash across the expressway incidents, a plantain chips seller, was hit by a taxi driver at the Wuse market axis. Ibrahim had one of his legs severed after the bitter experience and now lives on crutches. There are numerous recorded and unrecorded incidents of similar nature.

Aba Road (Port Harcourt): Solomon Peters was driving home from work on a wet Tuesday night in August this year when he witnessed the crushing of a young man by a lorry after he attempted to cross the expressway, shunning one of the pedestrian bridges within the metropolis. Giving the gory details of the accident, Solomon, who works with a construction firm, said the unpleasant experience shattered his night as the shocking incident haunted him in his sleep. He said death like this was avoidable if the need for pedestrian bridges on the expressway was appreciated.
Ikorodu Road (Lagos): Bosede Oladimeji was compelled to pull over like other motorists along Ikorodu Road in Lagos under the scorching sun due to the imposing presence of the lifeless body of a lady with unknown identity. Eyewitness account had it that she was run over by a speeding Toyota Corolla as she attempted to dash across the road. The driver just sped off without blinking an eye while other vehicles took turns to further crush the corpse.

A pedestrian, Segun Olabode, whose view was sought, said: “Climbing the bridge is time-consuming.” He ignorantly added: “I have a shop at the Computer Village in Ikeja, Lagos and every morning, I travel from Sango to Lagos. Once I get down at the foot of the Ikeja overhead bridge, I quickly cross over to the other side of the road. I don’t see reasons why I should spend valuable minutes climbing the bridge. It is a waste of time. Here in Lagos, time waits for no one. Crossing the main road is much faster if I can avoid the vehicles. It’s a matter of choice if I am certain that I will not be knocked down by a vehicle.”
Leveraging on his experience as a career civil servant at the public works who witnesses the daily road crashes in Lagos associated with hit and run drivers, Governor Akinwumi Ambode has constructed no fewer than 30 pedestrian bridges in addition to plans to replicate same across critical flash points in the Lagos metropolis. Feelers from other states in Nigeria show that other state Governors have made construction of pedestrian their priorities as part of measures to reduce the spate of fatalities resulting from hit and run road crashes. It is therefore most worrisome to note that pedestrian-related road crashes still persist across the country.

Feelers from across the country indicate that apart from the people who dash across the express roads at rush hour of each day, those who hawk goods on the expressways freely choose to break the traffic rule. Majority of them still defend this hazardous practice: “I can’t be carrying my goods over the pedestrian bridge, it’s stressful. I find it easier crossing the road. I know it’s not safe, but that is what I prefer. I hawk goods here all the time so how will I make money if I have to cross the road, using the pedestrian bridges. No motorist will wait for me if I have to climb the bridge before coming to sell to them. We are used to the system.”

To ensure that the people make use of the bridges, thereby stopping accidents on the roads, the Lagos State Government had since 2013 empowered officers of the Kick Against Indiscipline to arrest anyone who crosses the road. At Ojota, many of the officers, in green uniforms, can be seen patrolling median of the dual carriageways, waiting to arrest pedestrians who break the law. The agency has an office by the foot of the bridge linking motorists with the Lagos-Ibadan Expressway. Here, offenders are tried before a mobile court and if necessary fined.

One of the officers, who spoke on the condition of anonymity because he was not permitted to speak on behalf of the agency (KAI), said his colleagues were having a difficult time persuading the people to use the bridge, adding that those arrested sometimes attempted to force their way to freedom by fighting them.
He said: “Anyone caught crossing the expressway will be sent to our office at Alausa, Ikeja, after which the person would be taken to the Ikeja High Court. The fellow, if found guilty, would be asked to pay a fine. The guilty offender could be asked to engage in community service.”
On the number of persons caught crossing the expressway daily, the KAI official puts it at about 35.
Studies were carried out in the United Kingdom recently on pedestrian’s behaviour and attitude in the area of a pedestrian bridge. It was concluded that pedestrian bridges have a positive impact and have great potential of reducing number of pedestrian fatalities. The main factors that affect the use of pedestrian bridges are: the posted speed limit, the overall width of the cross walkway, and the existence of median barrier.

Nevertheless, pedestrian accidents normally involve passenger cars. However, considerable numbers of road crashes involved heavy goods vehicles. Pedestrians walking on the road make up the majority of casualties in pedestrian-related road crashes followed by pedestrians walking on the sidewalk. Main cause of pedestrian accidents is error of the driver. That includes not respecting pedestrian priority, lack of attention, driving under influence, speed violation, and disregard for crosswalks. More than 50 per cent of pedestrian accidents are caused by cars driving at 40 mph and above, especially within built-up areas. Pedestrian accidents can also be caused by error of the pedestrians such as lack of attention, ignoring traffic controls, ignoring crosswalks and pedestrian bridges, lack of awareness or caution.

The same study further recommended the following measures to improve the driver and pedestrian behaviour:

a. Increase enforcement

b. Education and awareness for drivers and pedestrians

c. Increase collaboration and synergy among law enforcement agencies

d. Use high technology surveillance of driver behavior such as using stationary and moving radars and cameras.

e. To have a daily news report through the T.V. and Radio stations about the daily traffic crashes, and to show the human losses and the injuries caused by non-compliance with the sue of pedestrian bridges,

f. Improved media advocacy on the social and financial losses that can result from pedestrian-related road crashes.

g. To compel recalcitrant drivers and pedestrians who repeatedly violate traffic laws to attend compulsory training courses concerning traffic laws and regulations.

h. To increase the penalties for violation of traffic laws and rules

i. To strengthen machinery towards educating children and youths about traffic safety rules and regulations. Also, encourage the students at university level to take road traffic safety courses.

j. To encourage drivers to drive defensively and to obey traffic rules and regulations in all circumstances.

k. Improved presence of law enforce meat agencies at traffic-crash prone locations and at dangerous streets and intersections.

l. To construct barricades such as wire fencing and medians around pedestrian bridges to prevent pedestrians from running across the highways

Suffice to state at this juncture that these recommendations are not only possible but practicable within the Nigerian context. What we need is improved legislation on traffic laws, robust public awareness on the traffic hazards associated with non-use of pedestrian bridges, enhancing the enforcement capacity of relevant government agencies, construction of more pedestrian bridges nationwide, improved funding on road safety matters, political will and collective responsibility of drivers and pedestrians to comply with related traffic rules and regulations. As we drift towards the ember season with attendant road traffic peculiarities, it is instructive to collectively work towards addressing issues bordering on pedestrian-related road crashes. All hands must certainly be on deck.

Corps Commander Bisi Kazeem is the Corps Public Education Officer of the Federal Road Safety Corps.

ADVERTISE YOUR PRODUCTS & SERVICES ON BUSY PEDESTRIAN FOOTBRIDGES IN LAGOS STATE

8 feet by 2 feet advert panels strategically positioned on busy pedestrian bridges in Lagos state to host your promotional messages.

Contact:

08 139 458 588, 08 053 408 939

Pedestrian bridge advertising in Lagos state is a viable platform that every brand, business or organization should take advantage of to promote and advertise their products and services to the teaming audience and mass market in Lagos state that use the over 40 busy pedestrian footbridges in Lagos state.

Please, contact us..

LASAA holds conference, exhibition for stakeholders

Lagos State Signage and Advertisement Agency (LASAA) has announced plans to host the 2021 Out-of-Home Advertising Conference and Exhibition for stakeholders between September 23 and 24, 2021 at the Eko Hotel and Suites on Victoria Island in Lagos.

The highly anticipated event organised with the theme: “Roadmap for the Growth of Signage and Out-of-Home Advertisement Post COVID-19 in Lagos,” will have in attendance, key stakeholders in the outdoor advertising business as well as local and international sign exhibitors.

LASAA, in a statement signed by its Managing Director, Prince Adedamola Docemo, said the conference aims to find innovative solutions to the issues affecting the outdoor advertising industry since the pandemic started.

He said, “This conference opens the opportunity for all advertising stakeholders to come together in search of a new future for outdoor advertising in line with Lagos’ Smart City plans and the THEMES Agenda of Governor Babajide Sanwo-Olu of Lagos State who is expected to be the special guest at the event.

Docemo noted, “It will also provide an opportunity for the exchange of ideas, debates and deliberations between representatives from the public and private sectors and key players in the outdoor advertising industry, both locally and internationally.”

Prince Docemo added that a special keynote address would be delivered on September 24, 2021 by the Deputy Governor of Lagos State, Dr. Obafemi Hamzat on “The Imperatives of Data Analytics and Automation for the Development of a Smart City Lagos.”

Interested participants and exhibitors are expected to register on www.lasaa.com and find out more information about the event.

*LASAA LAUNCHES 2022 MOBILE ADVERT STICKERS FOR BRANDED VEHICLES*

Lagos State Signage and Advertisement Agency (LASAA), an agency responsible for the control and regulation of advertisement displays in Lagos State, has announced the launch of its 2022 mobile advert stickers.

Managing Director of LASAA, Prince Adedamola Docemo, in a statement released in Ikeja yesterday, said the agency would not use the traditional ceremony for this year’s launch, noting that with the launch, “The 2022 mobile advert sticker will be in force effective January 2022, hence the 2021 sticker will become invalid from January 1, 2022 as all mobile advert stickers will expire on December 31, 2021.”

He explained that the launch is “To review and redefine the mobile advert sticker product and use the opportunity to holistically assess the process for better performance.”

Prince Docemo disclosed that the 2022 sticker has been upgraded with a QR code scanner application, which is readable with a simple smartphone. According to him, “The sticker has been enhanced with internal control mechanism, which comes with a hologram-finish and specialised bar codes with serial numbers.”

He said the improved security features of the sticker have anti-counterfeit properties, which run on a robust and secure database platform, an authentication system against fraud.

Prince Docemo explained that this layer of security measure is to ease confirmation and quicken the process of compliance for clients. He added that all branded vehicles state-wide will be easily captured on mobile advert, thereby making the agency’s ability to monitor compliance and enforcement work much easier.

2022 mobile advert stickers Lagos State Signage and Advertisement Agency (LASAA).

EVERYTHING YOU NEED TO KNOW ABOUT BUS BRANDING ADVERTISING IN LAGOS, NIGERIA

If you want to spread the word and get people talking about your brand, you go with one of the oldest and most enduring forms of advertising — out-of-home. You simply can’t ignore OOH. It includes everything from billboards and posters to displays in airports, shopping malls, and transit vehicles.

Now, can you guess one of the most impactful forms of out-of-home media? You might be surprised to learn that it’s transit advertising. According to the American Public Transit Association (APTA), transit advertising generates over half a billion dollars, reaching up to 83% of commuters on weekdays and 69% on weekends.

WHAT IS BUS ADVERTISING?

Bus advertising (often referred to as “billboards on wheels”) is a form of transit advertising that belongs to the out-of-home advertising channel. Transit advertising refers to any promotional materials that aim to catch customers outdoors or when they are not at home. It is a form of OOH advertising where advertisements are placed in or on modes of public transportation or in public transportation areas. Examples of transit advertising include ads placed on the sides of buses, trains, and taxis, inside subway cars and bus stations, and near train or bus platforms.

WHY USE TRANSIT ADVERTISING?

Bus advertising markets to consumers in a direct and easy-to-understand format. The advantages of placing advertisements on buses include:

Ads can’t be turned off like a TV or digital ad
Unlike radio ads, transit advertising reaches drivers and passengers no matter what radio stations they’re tuned into
You reach a wide variety of audience
There are a variety of ad sizes, locations, and creatives to choose from
Geographic Targeting
Bus advertising delivers clear messaging that centers around food, hospitality, fashion, upcoming events, listings, lifestyle branding, and many other areas. You see these messages wrapped around a bus, used in bus shelters, and inside the vehicle to give consumers a reason to look.

If your ads are inside a bus, you have a captive audience in the passengers for the duration of their ride. For external ads, you’re within range of passing cars, pedestrians, and bus riders for more extended periods when at stoplights, at bus stops, and stuck in the periodic traffic that’s inevitable along most urban bus routes.

HOW EFFECTIVE ARE BUS ADS?

This OOH advertising channel is so effective because of its extensive reach aimed to target just about everyone within eyesight. Furthermore, bus advertising effectively reaches both men and women of varying age groups and is not generally gender-based. The ads are for everyone to see!

If you commute, are a public transit patron, or a walker/driver in city neighborhoods, you’re not a stranger to bus advertising — there’s no way around it. A bus is essentially a moving billboard, following commuters, pedestrians, and drivers throughout the day, providing far more exposure than a regular billboard could. Therefore, exterior bus ads can generate a mass reach very quickly.

A bright, colorful design with short copy makes or breaks a bus advertisement. If it’s not immediately eye-catching, passersby won’t glance back at it. The goal is to make a lasting impression that viewers can recall later. Fortunately, most exterior bus ads follow this rule and effectively communicate with their audiences.

HOW DO YOU ADVERTISE ON A BUS?

Bus advertisements are produced on digitally or screen-printed transit vinyl. Advertisers can purchase space on the inside of buses or the outside.

Learn how to advertise on buses in five short steps.

1) Choose the cities you wish to target

Most large, medium and small metropolitan areas across the country have a bus system.

2) Calculate your budget

This critical step will determine the ad formats you choose. Marketing experts generally recommend allocating about 10% of a company’s total annual revenue to advertising. Of that amount, about 30% to outdoor advertising, 40% of which should go to bus advertising. Although each organization’s budget is different, it’s important to realize that a certain amount is suggested to see results.

3) Pick the bus ad formats that best suit your needs and budget

Various formats are available for bus advertising. For example:

King and Queen Signs are displayed on the exterior sides of the bus
Tail Signs are placed on the backs of buses
Interior Cards are displayed near the ceiling on the interior of buses
Bus Wraps are ads that cover the entire bus with a specific theme for the ad campaign (e.g., upcoming movie premiers)
4) Choose a start date and advertising duration

Pick a start date that coincides with the launch of a new product or service and/or with the beginning of other advertising formats (e.g., radio ads). It’s a good idea to book bus ad space early because space tends to sell out, particularly in the third and fourth quarters. The first and second quarters are generally more available.

Also, remember to choose an advertising duration. The minimum duration is four weeks. The recommended duration is 12 weeks, proven to provide better results for most advertisers.

5) Contact a bus ads company for a quote and availability

The last step is to contact a bus advertising company to get a quote and check availability. Symmetric Communications can coordinate the bus advertising space, production, and installation in cities throughout Lagos, Nigeria.

HOW MUCH DOES IT COST TO ADVERTISE ON A BUS?

Advertisers utilize bus advertising because they are guaranteed a great reach at an affordable cost, depending on size, area, and longevity. The recommended minimum spend is:

HOW DO YOU ADVERTISE YOUR BUSINESS AT A BUS STOP?
A common misconception is that bus stop and shelter advertisements are designed to reach people who ride the bus. However, bus shelter advertising serves as a small billboard to grab the attention of vehicles and passersby on the sidewalk.

Advertising at bus stops is an excellent way to target a local audience. You know that everyone who views a bus stop ad lives, works, or commutes in close proximity, so there is no uncertainty about geographically targeting specific groups. As a bonus, bus stop ads are easy to customize for different regions to make them more relevant.

HOW DO YOU ADVERTISE ON A BUS BENCH?

Many companies overlook one advertising option — the space available on bus benches. The front of a bus bench has room to hold a rectangular advertisement that’s large enough for pedestrians, bus passengers, and drivers to read in passing throughout the day. And it’s more economical compared with standard print advertisements.

Often, bus bench ads are managed by outdoor or street advertising firms. If you do not see ads posted on the benches where you want to advertise, contact Symmetric Communications, your one stop shop for all your advertising needs for information on how to advertise on existing benches and all outdoor advertising structures in Lagos, Nigeria.

WHAT IS BUS SHELTER BRANDING?

Advertising your company’s products or services on bus shelters gets your message in front of thousands of potential buyers. In addition to attracting people waiting for the bus, your ads are seen by people in passing vehicles and pedestrians walking past the shelters. The key to using shelter advertising starts with researching and understanding your audience’s demographics, so your ads appear in the spots that help enhance your brand.

IN CONCLUSION
Bus advertising continues to be effective due to its large reach, its ability to connect with viewers both emotionally and momentarily, and its vast number of interior and exterior displays catering to more than just the daily commuter.

If you have questions about bus advertising or pricing, we’d be happy to give you a free consultation. We’ll discuss the results you can expect for your brand or business and whether bus advertising is right for you.

CONTACT: SYMMETRIC COMMUNICATIONS..