Read full blog post at: https://www.todhost.com/blog/digital-marketing-seo/172-reasons-your-business-should-own-a-website-in-today-s-world

A website is a single domain that consists of different web pages. Many people operate very successful website while a lot more do not see the real reasons to even own one. In this article, we examine some of the reasons people should own websites and show why it becomes misplaced not to own a website in today's business world. Statistics show over 3.5 billion internet users in the world today with Nigeria ranking number 8 with over 90million users based on the ownership of internet connections.

With this staggering number, if you have a business and don't have a website, you are losing out on great opportunities for your business. To many, being on the top ranking list is the only way to run successfully, but that is actually far from the truth. With long-tail keywords and focus on smaller niches, it has become possible to operate successful websites that serve smaller localities.

Also read: Web Hosting Tips and Tricks for Beginners

A website can be used to accomplish many different growth strategies to help your business expansion programme. As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can't reach you? That is one of the risks you take by not having a website for your business. Owning a website helps your availability all the time and limits the problem of distance.

So, generally, what are the benefits of owning a website?

There are several reasons people setup a website. It varies as it depends on the purpose or objective of the website owner. However, there is some agreement that these reasons below justify owning a website especially for a business.

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Why A Business Should Own A Website

Cost Effectiveness

When compared to a shop, a website is incredibly cheaper to run and operate. It takes a few dollars to get a hosting account packed with free scripts and templates. Once you understand how to set these up, you can get your website running within 24hours and at less than 30US Dollars for one whole year.

On the other hand, a physical location for a business could cost up to 1,000 U.S. Dollars to pay for accommodation. Getting the layout in place could cost even more.

Besides the initial setup costs, a brick and mortar store is susceptible to many risks out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.

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A website provides tremendous benefits and costing outlines. In fact, you make enormous savings with a website. A website will serve as your point of sale and does not require a physical office. This has been one of the most exciting features of the website/online business. The benefit of starting a business without any legal registration requirements, physical location and yet build trust and become a very successful business.

24/7 Accessibility

Your website will be available and accessible to deliver services 24/7/365. People can order at any time even though delivery can be done hours later. A website helps to ensure that businesses are not lost to non-business hours. Imagine that you want to buy from a store.

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You put in all the effort required to go to the store, but when you get there, it's closed. We all know how irate we feel in that situation. On the other hand, with a website, purchases can be made at any time since a website is operational round the clock.

Read full blog post at: https://www.todhost.com/blog/digital-marketing-seo/172-reasons-your-business-should-own-a-website-in-today-s-world