Green Africa Airways, Lagos-based value airline startup, has selected Pentagram as its branding consultant.

Pentagram is the world’s largest independent design consultancy firm with a deep portfolio of some of the most well-known global brands including Microsoft, Star Alliance, Samsung, MasterCard, Tiffany & Co., Rolls Royce and Eurosport.

Green Africa Airways said in an email statement that the team at Pentagram will be led by partner Eddie Opara, a multifaceted designer whose work encompasses refreshing design, modern technology and strategy.

Reacting to the news, Eddie Opara noted, “We are incredibly thrilled that Green Africa Airways selected Pentagram from an outstanding pool of globally competitive firms who were all excited about the possibility of working on this new brand.”

He continued, “As a Nigerian and African, I’m especially personally vested and honored to have the opportunity to be a part of how Green Africa Airways communicates its mission to the world.”

Babawande Afolabi, founder & CEO of Green Africa Airways, said, “Our aspiration is to build Green Africa Airways into a Model brand that Customers will come to love and that will give our Employees, Communities and Investors a sense of pride. We look forward to working with Eddie and his team at Pentagram as we shape one of the key pillars of the foundation for Green Africa Airways’ Brand.”

Earlier in the year, Green Africa Airways commenced its Air Operating Certificate (AOC) process marking another major step for the new airline which received an Air Transport License (ATL) from the Nigerian Government in 2016.

In an exclusive press release issued to PageOne.ng, Mr. Babawande Afolabi, said, “Our vision is to make safe and quality air travel profitably accessible to as many Nigerians as possible. Embarking on our AOC process – the last regulatory requirement before our inaugural flight – brings us much closer to realizing this vision.”

Green Africa Airways enters the market against a backdrop of significant headwinds, including a depreciating naira and a rapidly changing local aviation industry.

SOURCE: https://pageone.ng/2017/09/12/green-africa-airways-brand-pentagram/