Amari Digital Advertising Network


TWO-DAY FREE WORKSHOP ON SOCIAL NETWORK SECURITY & ONLINE MARKETING SOLUTIONS FOR CHURCHES AND SCHOOLS.
Organizers: Amari Digital Advertising Network
In Partnership with
Emarketing Institute Denmark.
Duration: Two Days.
REGISTRATION INFORMATION
Contact us today for more information and to register.

Course fee: FREE
Certificate and Course Material fee: #1,500]
Targeted Audience: Senior secondary pupils, low income earners, school leavers, students, unemployed, etc

ADVANTAGES OF THE WORKSHOP:
• Open entry-Anyone can participate
• No age restriction for participants.
• No educational requirement to participate.
• No technical knowledge required. Anyone with facebook account or other social media knowledge could join.
• Start up a digital Advertising career
• Social Network Security, data protection and learn how to identify phishing, impersonation, identity theft, information disclosure and privacy issues etc
• Learn how to recognize threats to identity, hacking and breach of privacy.
• Work anywhere, at home or office.
• Free tools like password manager, Antivirus, Mobile Phone IMEI tracker, Plagiarism Checker, Website Speed Booster, Whois Lookup, Keyword Research, Traffic rank, Server Header Checker etc
• Amari Reseller package.
• Free E-books and Bulk SMS accounts for successful participants.
• How to promote businesses through Loyalty Reward campaign, E-pins, E-vouchers or coupons.
• Learn more about Affiliate marketing, Google Analytic, digital branding, and how to create attention-grabbing digital ads campaign with real-time analytical performance reporting.

Amari Digital Advertising Network

OVERVIEW OF THE WORKSHOP
The workshop will enable your students and Church members to develop their knowledge about social media security, digital & social marketing skill towards a career in digital marketing. This training course and certification program is designed to be flexible and easy to understand..
What is digital marketing?
Digital marketing is the umbrella term for the targeted, measurable, and interactive marketing of products or services using digital marketing tools to reach and convert leads into customers and retain them. The key objective are to promote brands, products or services, build preference digital marketing tools and platforms.
Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an individual or organization into analyze marketing campaigns and understand what is working and what is not –typically in real time. Though the internet is perhaps the channel most closely associated with digital marketing, others includes wireless text messaging, electronic billboards, podcasts, digital television and radio channels, etc
Our workshop training is flexible and interactive. The two day intensive training on how to start a digital Advertising Agency or career in digital advertising begins every Monday of the week except on public holidays.

COURSE CONTENT
Module One
Introduction to Cyber Securit
• Overview of digital marketing for business
• Integrating digital marketing with overall marketing strategies
• Components of Digital marketing strategies
• Strategic digital positioning & Digital value creation for business
• Website optimization for effectiveness
• Developing an effective Digital marketing strategic plan
Module Two
• Social media marketing fundamentals
• You tube marketing for business
• Effective social media Engagement Plan
• Linked in Marketing for business
• Facebook marketing for Business
• Twitter Marketing for Business
• Exploring other Social Network Site like (Google Plus, Instagram etc)
Module three
• Activating the power of content Marketing
• Mobile marketing (mobile APP, Bulk SMS, whatsapp Broadcast BB Campaign)
• Exploring Video marketing with you Tube and photo marketing with Instagram
• Understanding mobile marketing strategy
• Implementing effective Email marketing/ Newsletter campaign
Module four
• Understanding PPC/PPM/PPA and CTR
• Search Engine Marketing and search Engine Optimization (SEO)
• Online Advertisement (Google, Yahoo, Facebook & Classified Adverts)
Module five
• Introduction to Social Network Security
• Identity theft and data protection
• Spam ware, mal ware
• Information Disclosure and Privacy issues
• Phishing
• Click/Like fraud
• Follower Scam
• Impersonation
• Signs that your social media account has been hijacked
• Smart Phone Security
• Tracing A Missing phone with IMEI Number.
• Identifying fraudulent website and fake offers on social media, newspaper sites and SMS