Most businesses are beginning to grasp the opportunities of digital business models. The age of digital marketing has come to stay. With more online businesses popping up everyday, it is understandable to note that the demand for digital marketing skill is on the rise.

But before you give away your hard earned cash to various digital marketing academy popping up, here are a few things you should note.

#1: The value of obtaining practical actionable digital skills is Priceless but you could get most for FREE:

For a novice, Google offers a free introductory to digital marketing class with a Certificate upon completion. [/b]If Google offers free training, why should you pay someone else for it. Visit Google digital garage and you can begin right away. For more advance Digital marketing classes, you can undergo free training with Google analytics academy for analytics, google Adwords training for Search, display, shopping, and mobile advertising. All the classes are free.

Notwithstanding, does this mean you should throw between N5,000 to N200, 000 for a digital marketing training? It depends. There are millions of materials out there to get you started and turn you from a novice to a digital marketing Samurai or Ninja (Whichever you prefer). All you need is the will and the right guidance.

[b]#2: Most of the classes don’t offer value for Money

Like most Nigeria higher institutions, some of these training fill your heads with theories rather that relevant practical skills. What you learn in these classes are statistics, acronyms, definitions, and shallow practicals that have nothing to do with real world digital marketing skills. If you want the right training materials, there are plenty of those if you search the internet.


#3: Practice makes perfect

The only way to be perfect at something is to do it repeatedly. Because must of them are more concern with profits rather than what value you actually get, they spend so little time giving you relevant practical skills.

Google helps with this giving you a demo account to practice Analytics with their Merchandise Store. With the Google online marketing challenge, they provide $250 advertising budget to develop and run an online advertising campaign using Google Adwords for a business or non-profit organization over a three week period. Add the wordstream PPC university training that offers insightful tools which includes an Adwords Performance Grader ( includes deep analysis in 10 key performance areas of your Adwords account).

Setting up and managing a a social media account for a small business affords you the opportunity to practise and perfect your social media management skill.

#4: They Don’t Pick a Niche

If they really want to offer value for money, they should pick a niche. A sample slogan for their campaign should be, Learn basic SEO tricks in one week or Learn Basic Adwords skills in one week.

Most advert for classes goes like this;

Learn Digital Marketing in 2weeks
Be a digital marketer in 24hrs

They should pick a digital marketing niche and split the course content into reasonable time period to afford the students time to practice what they are taught so they can assimilate better. Just ramping everything into one course content makes no sense at all.

Come to think of it, if I told you I could make you a rocket scientist in one day or one month, would you believe me?
Digital marketing is just not one profession.
You have Social Media Management, Social Media Marketing, Digital Advertising Campaign management (divided into four; search,mobile,display and shop), Search engine optimization, Email Marketing, E-commerce Analysis, etc
So, tell me how someone is suppose to teach you all these in 24hrs or one month.

#5. The 3-months Internship they normally offer is not Enough:

Not all trainers offer internship and even if they did, 3-months is not enough. The good thing about doing the 3month internship is it affords student the opportunity to to put into real world practice what they have learnt. Apparently, 90% of the time, you haven’t been equipped with the right learning tools to excel. What then are you putting into practice.

Most organizations are focused on instant result, hence don’t have time for the “buggle bum buggle bum” of a newbie.
They probably give you a system and put you in a position where you learn little or nothing as your 3month approaches or where you are less likely to cause problems for them.

My advice, rather than waste your time learning nothing and being depress about not functioning like a normal human, why not setup a website and spend the next one year tying to put what you have learnt to practice. That way, you can see the fruit of your labour at the end of the day.

In summary, you can also read on how to get digital skills that make you instantly employable. There are dozens of material out there to crank up your digital skills.

https://www.johnmadakin.com/must-read/5-things-you-must-know-before-you-pay-for-a-digital-marketing-class/

Good day,

Most businesses are beginning to grasp the opportunities of digital business models. The age of digital marketing has come to stay. With more online businesses popping up everyday, it is understandable to note that the demand for digital marketing skill is on the rise.However,you need the following to start digital marketing
Here is the secret steps to digital marketing business success:
Step One: You need to create a front door to your online brand. Building your digital portal… that is a website or a blog
Step Two: You need to attract web traffic to your online brand. Without hits and visitors to your website nothing happens.
Step Three: You need to know how to create content that engages your visitors, educates, and builds trust and online credibility. In a digital world you are defined by your content.
Step Four: You need to be able to convert that traffic and attention you’ve generated with your quality content into leads and sales.
Step Five: practice! practice!! practice!!!
That’s it.
Easier said than done, right? To learn more visit: http:///2xOS7n6
To your success,
Emiola Wasiu Folorunsho
Founder (W3FEnterprises,Lagos,Nigeria)
Questions? Call me directly +2348079791052

Hmm, quite revealing!

Hello,

There are only 11 Skills that can position you as the master of your own destiny. The decision to earn money at any time and from anywhere is at your fingertips.

Actually, It’ll be hard for you to function effectively in any organization if you don’t have mastery of any of these skills. They are skills that every business out there today relies on to succeed, reach out to customers, connect with the audience, and increase sales.

1. Landing Page Creation
2. Copywriting
3. Graphics Designing
4. Email Marketing
5. Payment Gateway Integration
6. Analytics and Event Tracking
7. (a Secret Strategy)
8. SEO
9. Search Engine Marketing
10. Social Media Management
11. Facebook and Instagram Ads


Check full details here: https://charlesadetola.com/11-skills-that-you-must-learn-to-make-money-from-home/

Goodnews


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