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Playboy founder Hugh Hefner, who helped usher in the 1960s sexual revolution with his groundbreaking men's magazine and built a business empire around his libertine lifestyle, died on Wednesday at the age of 91.

The magazine posted a photo in black and white of its creator, accompanied by one of his quotes that read: "Life it too short to be living somebody else's dream." Describing him as an "American icon", they tweeted: "Hugh M. Hefner passed away today. He was 91. #RIPHef"
In a further statement Playboy Enterprises said Hefner "peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones".
His son Cooper Hefner, the chief creative officer of Playboy Enterprises, said in a statement that his father "defined a lifestyle and ethos that lie at the heart of the Playboy brand".
He added: "My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom.
"He will be greatly missed by many, including his wife Crystal, my sister Christie and my brothers David and Marston and all of us at Playboy Enterprises."
Singer and actress Nancy Sinatra paid tribute to him as "one of the nicest men I've ever known", adding: "Godspeed, Hugh Hefner."
Actor Rob Lowe tweeted: "I had a number of great conversations and with Hugh Hefner. Was such an interesting man. True legend. What an end of an era!"
Hefner was sometimes characterised as an oversexed Peter Pan as he kept a harem of young blondes that numbered as many as seven at his legendary Playboy Mansion. This was chronicled in "The Girls Next Door," a TV reality show that aired from 2005 through 2010. He said that thanks to the impotency-fighting drug Viagra he continued exercising his libido into his 80s.

Straight to HELL!!!!!!!!!!!!

The hell fire this man Is going to will be different from Lier Muhammeds own