despite the whole talk of internet this, online business presence that, from my experience as an entrepreneur based in abuja, I have observed that the whole online thing really doesn't work. most companies don't even care about an online presence not because they are not aware but, coz they know its not worth it. people don't go online to find stuff, they just ask around. but is this the reality or is there something I don't know?



Update: changed my mind. I have seen the light of internet Marketing

What is the point of this post @Op?
Let's start from there

CosmicJames:
What is the point o this post @Op?
Let's start from there

the point is I've been comparing the success of my offline marketing to my online marketing not just for one product but for several products and my online marketing seems like a waste of time. I guess you're probably a digital marketer from your signature so I feel your opinion would be biased.

It only works for business where you can only get the product online... when it comes to physical goods and services, people may not be that responsive.

gboxbaba:

the point is I've been comparing the success of my offline marketing to my online marketing not just for one product but for several products and my online marketing seems like a waste of time. I guess you're probably a digital marketer from your signature so I feel your opinion would be biased.

gboxbaba:

the point is I've been comparing the success of my offline marketing to my online marketing not just for one product but for several products and my online marketing seems like a waste of time. I guess you're probably a digital marketer from your signature so I feel your opinion would be biased.

I think you have a preset and regid mindset on what you want to hear.
So I won't bother.
Just continue the way you think

CosmicJames:

I think you have a preset and regid mindset on what you want to hear.
So I won't bother.
Just continue the way you think

Okay thank you for contributing anyway, how's kikimat working for you?

AfriAskMen:
It only works for business where you can only get the product online... when it comes to physical goods and services, people may not be that responsive.

Maybe you're right. I dunno. Buh its business afterall. You learn everyday. I'll keep trying everything, whichever one works fine

Although I've noticed here in abuja that those who patronise me as a result of my internet marketing are usually bargain hunters looking for cheap stuff

gboxbaba:

Okay thank you for contributing anyway, how's kikimat working for you?

You're welcome
Kikimat is doing just fine.
No ads yet. But people keep joining the site daily

gboxbaba:

the point is I've been comparing the success of my offline marketing to my online marketing not just for one product but for several products and my online marketing seems like a waste of time. I guess you're probably a digital marketer from your signature so I feel your opinion would be biased.

True talk op

Lagosfinder:

True talk op

What makes it true?
Can you explain?

I wish this thread would become livelier, so on are you trying to say online business is not good for naija and please what was your business model?

CosmicJames:

What makes it true?
Can you explain?

Lagos is the only state you can specifically target for online advertising an see success, you know why, lagos has an internet marketable audience

Lagosfinder:

Lagos is the only state you can specifically target for online advertising an see success, you know why, lagos has an internet marketable audience

I do not agree.
You know why?
The "internet" is not only in Lagos

Something must be done well, and in the right way for that something to be successful.

Advertise the wrong product to Lagosians,
do it wrongly and record -0% success even in Lagos

gboxbaba:
despite the whole talk of internet this, online business presence that, from my experience as an entrepreneur based in abuja, I have observed that the whole online thing really doesn't work. most companies don't even care about an online presence not because they are not aware but, coz they know its not worth it. people don't go online to find stuff, they just ask around. but is this the reality or is there something I don't know?

yes there is something you don't know

CosmicJames:

I do not agree.
You know why?
The "internet" is not only in Lagos

Something must be done well, and in the right way for that something to be successful.

Advertise the wrong product to Lagosians,
do it wrongly and record -0% success even in Lagos

Try targeting other states through online advertising and see what am talking about.
Yes they have internet audience but its fragment
Banners, bills, stickers and local radio advertisin achieves maximum result in other states, internet advertising no join

gboxbaba:
Although I've noticed here in abuja that those who patronise me as a result of my internet marketing are usually bargain hunters looking for cheap stuff

My observance too here in lagos

Lagosfinder:

Try targeting other states through online advertising and see what am talking about.
Yes they have internet audience but its fragment
Banners, bills, stickers and local radio advertisin achieves maximum result in other states, internet advertising no join

okay I'm glad I'm not the only one who's noticed it. though what I feel is abuja is not a very populated place so there are major markets where you can get stuff, you just need to drive through 3 major markets and you'll find what you're looking for.
but Lagos is very populated you can't drive through the whole Lagos looking for stuff it will be stressful, so online stuff is actually solving a problem in Lagos, unlike abuja where online search for goods and services is only done if you're too lazy to go to a major market, or you just want to get an idea of the price before you go to the market to buy.
also somewhere like abuja here it's very easy to put up banners and billboards at major entrances into the main abuja city and you will reach a very wide audience infact 80% of abuja residents will see your advert. but in Lagos there's no major town or city centre everywhere is a beehive of commerce, banner advertising won't get to a sizeable audience. just my analysis sha

robotix:
yes there is something you don't know

well why don't you tell me what I don't know, I'd love to learn from you

makurnini:
I wish this thread would become livelier, so on are you trying to say online business is not good for naija and please what was your business model?

well what I feel is firstly online business will easily thrive in Lagos than in any other state in Nigeria not even abuja.
secondly from my experience in these other states if you must sell online and be successful it is best to sell services (because there are no markets where people sell services, services are usually sold through word of mouth, imagine you need someone to install aluminum cladding panels on your building is there a market where you can select from several cladding installers that you know? I don't think so) and products where your product's price is cheaper than market price
then thirdly about my business model I fabricate low cost 3d Signage and I get jobs for people who do handwork . my online marketing model is through olx, jiji and several other online business listing sites, I also use google AdWord, and Google business listing and so far the only one that has brought me customers is olx

Why online advertisin hardly works in other states is cuz their internet audience are fragmented and the lack of trust on internet biz

Lagosfinder:
Why online advertisin hardly works in other states is cuz their internet audience are fragmented and the lack of trust on internet biz

true talk all these scammer boys have also worsened the situation. even I personally after a recent encounter with scammers I am now more skeptical about anything online patronage.

Hello, I just created a "Business Lounge" WhatsApp group, if you are interested send a message on WhatsApp: 08039194272 (just type Business Lounge and I would immediately add you)

It is a group where Self Employed and Business Men can offer tips to each other in real time.

gboxbaba:

Maybe you're right. I dunno. Buh its business afterall. You learn everyday. I'll keep trying everything, whichever one works fine

Yea, the internet can be unpredictable when it comes to advertising. You know your story reminds me about one of my friends, also an entrepreneur in a small province in France. He struggled a lot in the beginning to advertise his products and even though a lot of people recommended him to go online he didn't see much of a result from it. Until he found an article about clicktracker that helped him understand how to track his online business and all of his visitors. You could check it out as well, I'm sure you will find useful information.

larrydan:
Yea, the internet can be unpredictable when it comes to advertising. You know your story reminds me about one of my friends, also an entrepreneur in a small province in France. He struggled a lot in the beginning to advertise his products and even though a lot of people recommended him to go online he didn't see much of a result from it. Until he found an article about clicktracker that helped him understand how to track his online business and all of his visitors. You could check it out as well, I'm sure you will find useful information.

nice looking site btw