Research demonstrates that smaller businesses, by and large, are not maximizing the benefit of their Internet presence.
This may be surprising to hear, and even disappointing to some, but it should be pointed out that those taking advantage of it, are really experiencing significant gains.

So why are so many still missing the boat?

The benefits of a website are quite numerous, as many of you already know. Nevertheless, every once in a while I still come across a small business owner, usually a solo service professional, who still doesn’t have a website! Usually they know that they need one, but just haven’t gotten around to getting one set up.
Sometimes the impetus we need to get something done is to remind ourselves of why it’s important in the first place.

Below is the benefit of having online presence (website) for your small business.

Online Presence: Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy. As most companies nowadays have their own website, there’s every chance you could be losing customers to your competitors by staying offline.

Market Expansion: As your site is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. Anyone, from any country, will be able to find your company and as such, is now a potential customer.

Business Credibility: In today’s modern world, there is an expectation for any reputable company to have some kind of online presence. Potential customers would likely be distrusting of any business that didn’t have a telephone number or a physical address, and the same can be said for not having a website and email address. These are useful tools to share crucial information about your business with customers and answer all the What’s and Why’s that they may have. What’s more, having a good quality, easy-to-use website makes customers feel comfortable using your services, as they will assume they can expect the same positive experience in all areas of your business.

Information Exchange: At its simplest, a website provides a quick and easy way of communicating information between buyers and sellers. You can list your opening hours, contact information, show images of your location or products, and use contact forms to facilitate inquiries from potential customers or feedback from existing ones. You can even upload promotional videos to really engage your customers and sell your business in an effective and cost efficient way. This is also a good way to promote your social media channels and build up a community with your customers.

Advertising: Tools like Google AdWords or advertising on Facebook give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods. SEO and online advertising are a great way to help build up awareness, if it’s done correctly traffic to your website can see an increase. Be the first company that a potential new customer sees when searching for a specific product or service online, and use your website’s contact page or e-commerce features to make purchasing a product or finding a retail outlet easier than ever before.

Competitors Online: If you don’t have a website it is highly likely that your competitor will do, this means that you are missing out on gaining new customers and can be in the forefront of their minds. It is crucial that no opportunities are missed and are gained by the competition.

Consumers Insight: Analytic tools allow you to identify who your typical customer is, how they found you, what they like, and adapt your business to maximize purchases through your site. The diverse range of data available can also help you better understand how your social media channels affect your brand, and can even highlight opportunities to change the offline aspects of your business such as branch opening times, promotions and product ranges.

I believe by reading this article to the end you will get to understand if your business is among those without website seriously you are missing the above benefits.

In Conclusion: If you are yet to have an online presence for your business? I advise you get one because it will not only expand your business but also gain you credibility and remember your competitor also have a website so you are missing out and definitely losing your prospective customers to your competitors. The world is going digital; nobody wants to go the hard way. Buying and selling are mostly done online. I guess you will not like to lose a customer.

We are here to help you get a website for your small business. We will design a premium website for you that will be mobile friendly and also do search engine optimization (SEO) for google ranking.

Don’t think! Don’t wonder! Act Now!

Your Internet Friend,
+234 90 60 141 365
Godwin