1) SEO (Search Engine Optimization)

SEO also is an important Digital Marketing component for your business if you have a website, blog or an e-commerce store. It increases your business visibility & credibility, online branding, drives web traffic, high returns, and insight into customer behavior.

Search Engine Optimization helps to improve your websites rankings and visibility on major search engines like Google, Yahoo, and Bing. Optimizing your website in all the areas for search engines will help to increase your website to rank on top of SERPs. But how do you do that?

Creating high-quality content with targeted keywords is the key factor in SEO strategy that can increase traffic by as much as 2,000%. You can use Google Adwords Keyword Planner tool to find relevant keywords that your customers might be searching for.

You can use these keywords for

Website optimization like title, Meta descriptions, alt text for images, etc.
Write a high-quality content/blog, use in e-mails, guest posting and much more
Optimize your social media profiles & pages with targeted keywords and phrases.
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