Digital marketing refers to marketing of product and service using digital media, the internet is a major field for digital marketing but it also encompasses other means; including mobile SMS and display advertising. Product are promoted using forms of electronic media.
Digital marketing is a lucrative and popular market to get in. In the Nigeria alone, the industry is worth over 2 million. Many people have aspirations of running their own companies. And digital marketing is an industry scores of individuals are keen to start in.
Does this sound like something you would like to do as well? If so, this post will serve as a primer on the topic. By following these expert hints and tips, you can ensure that your new venture will have the best start possible. Here is what you need to know:

Find Your Focus: Goals allow you to focus your time and effort. But, this level of focus is about who you’re going to focus those time and efforts with. This step is where you get to know your audience, who they are and what makes them tick. A great brand – as you’ll read about next – delivers a specific set of ideas to a specific type of person. And, it’s your job to decide who you’re trying to appeal to.
Now when you’re at the beginning of the road, it’s tempting to try and appeal to everybody. Because you want money in your bank account and clients under your belt. Feeling that way is totally normal, so don’t worry about it. Just don’t give into it.
Try and answer these questions to give yourself a little more focus and clarity on what it is that you’re trying to build, and who for:
• What is your niche? Who is it that you want to work with, and why? Is it small independent businesses, Fortune 500 companies, fashion brands? Knowing this will help you narrow down where you go looking for contracts.
• Who do you want to appeal to? Are you here for the geeks, the wizards, the whizz-kids, the hardened professionals or the new kids on the block? This will help you find the people you’ll associate with, and how you’ll begin to build a loveable brand.
• What makes you unique? There are thousands of agencies out there, so what is it that makes you different? What do you (or will you) value, care about or do differently to others?
Analyzing who you are, and what you bring to the table – whether that makes you a digital content agency, advertising or otherwise – is a key step in building a profitable brand. Also, remember to say no to things that don’t fit your focus or your goals, and you’ll be a success in much less time.

Get Yourself Online Presence: Okay, I’m not going to teach you to chew nuts here. You’re in internet marketing, and you know you have to have a website to start generating income. But, what you don’t have to do is break the bank.
Building a website is a prerequisite.

Did you know that a website is the most important aspect of a digital marketing agency?
A good website not only reflects your business brand, it also offers high-quality content and is easy-to-navigate.
Your website is the key to a successful digital marketing strategy because all other digital marketing elements direct guests to your website, which should effectively convert guests. Elements of website design that generate conversions are using best SEO practices and tools, having a great user experience, and capitalising on the wealth of analytics websites offer.

Before you get started with your digital marketing agency in Nigeria, It’s very necessary that you have a working and dynamic website.
I’ve previously covered how to build a website or blog, click the link for more details.
There are different companies where you can get the domain name of your site registered. For instance, I have been using [url]Hostamcheap[/url] in registering all of my domain names and trust me; it has been awesome dealing with [url]Hostamcheap[/url].

You also have to host your website with any good hosting company to make the process complete.
However, a WordPress CMS is what I always used to build a website for my business. Using WordPress site is easy and seamless, but if you haven’t used it before, you will spend some time learning how to use the platform to get going with your agency website.
Meanwhile, if that could take much of your time, you may need to outsource the service. Candidly, you need to understand the in and out of WordPress. Sometimes, I may need to optimize the website, and I do that because I have the knowledge.
Further, the kind of theme you use in building your WordPress website also account. The theme you use should communicate professionalism.
You can purchase our video course to learn how to build your website step by step.

Apart from setting up your digital marketing website, other things to do to set up your online presence are:

Create Professional Email Address: Creating a professional email is very essential. You don’t need to start using your personal email.
An example of a professional email is “info @ solutionforth.com”.
So you need a real company email address where clients and prospects can reach you. Now, the way you set up a personal email account is entirely different from the way create a company email address.
However, some or most web hosting companies do offer a built-in mail platform through Cpanel. I recommend you to set your email on the Cpanel (This is covered in our digital marketing training WordPress module

Register Your Business On Google: There is one unique complex role that Google plus plays and that is Search Engine Optimization. When using Google Plus always have it in mind to continue optimizing relevant keywords. You just have to try establishing yourself on Google+ when you have started your digital marketing agency. ( We Have SEO Video Course That Will Help You “Get It Now”)


[b]Go Social:[b] A key piece of the puzzle for agencies, since the social-age boom in 2008, is to have social media channels in place. But they aren’t just there for you to be like, “Oh hey, we know how to use Twitter!”. Instead, they’re there for:

• Marketing: It’s free, it’s easy and it’s word of mouth. You can share anything from offers, to blog posts and any other materials that might drive people your way.
• Customer Engagement: You can deal with (and be seen to be dealing with) complaints. See what people are saying about your service. And, just become a more human brand to anyone who finds you online.
• Lead Generation: It might not be the most successful tactic for finding new clients, but they are definitely out there. Having a strong social media presence improves your chances of finding them, too.
Don’t worry about canvassing all the social media channels, though. Focus on just one (or two, if you’ve hired staff) to focus on. You’ll get more traffic, engagement and leads from one really strong profile, than two mediocre ones.

What you should do next now

Get our Digital Marketing Course video - you will learn digital marketing hands-on by implementing real-world live campaigns yourself as you learn from experienced experts in the digital marketing industry.

Whether you want to start, grow and scale your business online, or you want to start an exciting career in digital marketing, or you want to make money from digital marketing skills you love, or you simply want to make money online then we have you covered.
We Hope to see you on the other side. We are ready to give you the best!

Your Internet Friend
+234 90 60 141 365
Godwin.

Subscribe to our Professional Digital Marketing Training if you want to lean how to start a Digital Marketing Agency in Nigeria and make money out it.
Click here to visit our website.